As a consumer car aftermarket, online sales have gradually become a climate. With the addition of Bridgestone and Michelin to the e-commerce sales channels, Cooper has also made new moves in e-commerce. In early May 2015, Cooper officially launched its official flagship store at Jingdong Mall. Cooper promised to install it free of charge for customers.
It is understood that, unlike other e-commerce sales channels of other tire brands in the past, Cooper promised in the official flagship store of Jingdong free installation service for tire buyers. Bridgestone set up its flagship store at Tmall earlier, but its sales scope and installation scope was limited to the Sichuan region, Michelin had a fast-paced professional brand, and Michelin tire sales on the Internet would be combined with Chiaigao, consumers in Michelin. After purchasing tires from the e-commerce channel, they will go to the Chijia store to change tires.
Relevant person in charge of other tire brands said in an interview with reporters earlier that the most difficult problem in the commercialization of tires is not the front-end but the back-end. Unlike other fast-moving consumer goods, tires have not been completed after the sale of the tires, and it needs further development. Installation and installation services require corresponding channel support, and the channel must ensure the provision of qualified installation services. Dr. Cao Kechang, senior vice president of Cooper Tire and general manager of the Asia-Pacific region, said that entering the Jingdong e-commerce platform and entering the retail area of ​​e-commerce is a strategic move for the brand to expand its marketing footprint in the Chinese market. In addition to Cooper tires, it will continue to improve the line. In addition to the expansion of channels, according to current consumption habits of consumers, they will actively improve the e-commerce platform and open up interactive transactions between offline and online.
In response to the closed-loop nature of the tire e-commerce sales, Cooper Tire has actually found a solution. This time, Cooper opened a flagship store in Jingdong to adopt the O2O model, which is a free-to-install mode for online purchase and offline stores. Consumers can select the most suitable tire products online through screening models such as car brands, product features and fit sizes, and can make online reservations to install stores, to maximize the savings in line waiting time, the most important is offline Installation service is free.
Buy truck parts, on the Taobao stalls, multiple discounts waiting for you to take!
Http://Drain.html
Seat Belt Cover,Car Seat Belt Cover,Seat Belt Pads,Seat Belt Cushion
Ningbo Yonghai Auto Products Co., Ltd. , https://www.yonghaistarter.com