At the "Automechanika Shanghai" exhibition last month, a special booth attracted the attention of the audience and the media. This was established by the Quality Brand Protection Committee of the China Association of Enterprises with Foreign Investment Enterprises. Intellectual property protection in the automobile industry and display of hazards of fake and shoddy automobile parts gave warning to every audience passing by.
“In some county-level cities in China, the entire county is a fraud facility for auto parts or warranty products. We went to intervene several times but soon revived.†At the booth, a staff member came forward to consult with reporters. Say so.
Small businesses want to imitate "brand names"
This year was not the first time that the China Foreign Investment Enterprise Association Quality Brand Protection Committee had participated in the exhibition. For four consecutive sessions of Automechanika Shanghai, they fixedly leased a conspicuous booth, and called on their counterparts to pay attention to the dangers of fake and shoddy products. It also provided viewers with various identification counterfeits and inferiority. Product knowledge.
This organization, which is entirely self-organized by multinational foreign companies investing in China, has a history of about 8 years. Its auto group has also been busy for 5 years for "fighting against fakes". Bosch, BMW, Chrysler, Daimler, and Germany Companies such as Fortune, Ford, and General Motors are the main components of their members and major staff.
“A lot of domestic manufacturers started the company through counterfeiting famous brands at the very beginning of their establishment.†A booth staff from Bosch introduced this to the reporter. Usually these fake versions of the “chariot version†It can achieve a sales profit of 300% or more of the production cost, so that many small companies are happy, and oil, antifreeze, anti-foil and so on are among the most frequently counterfeited products. The staff member showed the reporter that a case involving counterfeit brake pads investigated by the Automobile Industry Group of the Commission involved 11 foreign car brands with a total case value of 6.6 million yuan. The case also went through 2004. From the beginning of the court's judgment of more than two years in 2006, the investigation and investigation of the companies involved were conducted three times.
"Cottage" parts flood the market with safety risks
“In the middle of this year, we went to some of the county-level cities in Fujian and discovered that there was a town or entire county where factories were producing fake products.†The staff member told the reporter that in such cases, they are generally associated with the local government. It's "fake", but due to various reasons, their "fake" job frequently hit the rocks. He said that from the oil filter, spark plugs, brake pads, as long as the parts commonly used in the car in China can not be no "fake", and counterfeit products of oil, antifreeze, brake oil is full of market.
The reporter noticed that in the live display of the booth, all the exhibits were displayed in a contrasting manner between genuine products and counterfeit goods. From the large-scale motors to the small spark plugs, the audience could judge the authenticity of the exhibits. “Some consumers believe that in addition to the fact that the important components inside the vehicle must be genuine, other external components can be replaced with cheaper products, but in fact, these small ideas often lead to big accidents,†explained one staff member of the committee.
He cited the example of a vehicle with a genuine brake pad that can be parked at a driver's expected distance and direction. If it is a fake brake pad, due to technical limitations, the actual parking situation will be far from expected, which is easy to bring the vehicle in the driving hazard. "We have done tests. Counterfeit brake pads may smoke three times in a row and cause smoke, and braking about eight times may cause the vehicle to catch fire."
To raise awareness of protection of national enterprises in China
At the exhibition site, an accessory dealer from Ningbo, Zhejiang province, lingered for a long time at this "multinational corporation's counterfeit booth." He said that at present, the intellectual property rights of many outstanding auto parts companies in China are also not effectively protected. Multinational companies can unite and undoubtedly set an example for domestic companies. However, outstanding domestic companies not only lack such a "leader", but also lack the deterrent force in cracking down on fake efforts.
The reporter learned that in recent years, the state has increased penalties for penalties relating to intellectual property crimes. However, compared with the regulations concerning the production of fake drugs and harmful foods, which impose serious penalties on people’s lives and property crimes, they are zero in the production of counterfeit automobiles. Most of the punishments for parts that may cause car crashes are still too light. This has led to rampant auto parts and auto market fakes, and fake “cottage†factories have been banned in some cities. "If the state can increase law enforcement and punishment, domestic and foreign auto companies can cooperate with each other and use counterfeit measures to crack down on counterfeiters in order to rectify the market order." Finally, the Bosch company staff told reporters in this way.
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