This year's Shanghai International Auto Show, commercial vehicle news events, one after another, conferences. Not only do high-profile companies have a higher profile, even FAW-GM General Motors Co., Ltd. (hereinafter referred to as FAW-GM) has always been a low-key company.
The reporter was informed at the press conference of FAW-GM's service brand held on April 19 that the joint venture will start a dual-brand strategy from this year, introduce the strategic brand new products of the generic brand, and gradually release the newly developed 20 models of truck products.
FAW's General Motors, what exactly is this year?
Joint venture for 3 years this year
Since more than three years since the joint venture was established in August 2009, FAW-GM has been keeping a low profile. A source close to the company told the reporter that the Sino-U.S. joint venture’s work in recent years has been mainly in the areas of Chinese and foreign cooperation, internal adjustment and mobilization, new product development, and process reengineering, with little external action.
On April 19, at the announcement of the brand new service brand of FAW-GM's “Specialty. Without Borders†service brand, Liu Zhenguo, General Manager of FAW General Motors' sales company stated that after more than three years of adjustment, the company has reached the stage of development. "2013 will be the first year of FAW-GM's brand building. This year, we have changed our parent brand from 'FAW-GM' to 'FAW-GM', and the brand slogan has been defined as 'global strength, success support'."
Focusing on the construction of the FAW-GM brand, the high-level joint venture company launched a brand new service brand “Specialty. Mind. Without Frontierâ€. On the other hand, it has invested more than 20 pickups, light trucks, and construction vehicles. “These products are the result of more than three years of research by our joint venture. From 2009 to the present, we have made many adjustments in management, product development, and the introduction of GM’s processes in the United States. The FAW and GM R&D team, The engineering team has made many efforts for this."
In terms of products, the joint venture invested in more than 20 new models for the first time this year. These products include new truck platforms and improvements to existing products. The typical representative of the former is the F330 light truck and S230 light truck that participated in the Shanghai Auto Show this time. “The S230 is a debut, positioning high-end, equipped with Dachao Deutz and FAW Xichai engines. The F330 is positioned high-end and is a new generation of FAW-GM's light trucks. The first model is also the result of the effective combination of the advantages of the industrial chain of FAW Group, the forward-looking design concept of General Motors of the United States, and the quality control of the whole process of GMS Global Manufacturing System. At present, the vehicle has completed a related road test of 2 million kilometers. It will be put on the market.†“The improved products, including the Golden Bell of Hongta in Yunnan, have been launched this month with a new and improved cab. There are also Red Tower Liberation Bells and Golden Bells for the operational needs of the plains. After the second quarter."
Introduction of General Products Launched in 2015
In order to strengthen the future competitiveness of the company, FAW-GM will not only create liberation brand light trucks and pickup trucks, but also introduce foreign brands of light commercial vehicle products.
"The import of general products has been started, codenamed X82, a light passenger that is being developed globally synchronously. The light passenger project has been formally approved by the board of directors of both parties and is planned to be listed in 2015." Liu Zhenguo revealed that the X82 is a general European company. The new car that is being developed at the same time, the project is currently in full swing into the data, the pre-market planning and research, as well as simultaneous research and development with foreign countries. "Actually, the car's saleable models can be launched in Europe later this year, and will be listed in China in the following year. China's light passenger market has good room for development in the future. The product line of our X82 models will be very rich, including long. Shafts, short shafts, high tops, low tops, MPVs, etc., also need to be used for passenger and cargo vehicles. Such models are suitable for high-end logistics and urban distribution purposes."
As we all know, with the popularity of European light passengers in the Chinese market, more and more new recruits are entering the market and want to challenge the strong monopoly of Jiangling Ford Transit and Nanjing Iveco. The entry of FAW-GM will undoubtedly make this market segment further from the "blue ocean" to the "red sea." Liu Zhenguo told reporters that as one of the three major automobile joint ventures under FAW Group, FAW General Motors has set its long-term goal as "the world's first light commercial vehicle manufacturer" and "this year's target is 78,000 vehicles, compared to last year's 5.6 The number of 10,000 vehicles increased by 39%. Among them, the target of the pickup truck was 5,000 vehicles, the construction vehicle target was 13,500 vehicles, and the light truck target was 59,500 vehicles."
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