There are more than 40 private enterprises in a province that are competing for vehicles. It sounds like a myth. However, this is indeed a real event in Zhejiang Province, the country with the most developed private economy. In the new wave of car makers, Zhejiang private enterprises relied on their dominant position in the auto parts industry in China. Bees crowded into or are trying to squeeze into China's manufacturing vehicle army. They have a good look and feel, the upstream companies buy downstream, and the backdoor is listed. .
Private enterprise car dealers hit a climax
The number of private enterprises in Zhejiang should start at the end of the 1990s. In 1998, Geely, a privately-owned motorcycle company in Taizhou, Zhejiang Province, adopted the method of smashing into the restricted area of ​​the car at that time, and it was launched without a “certification permitâ€. The first batch of Geely cars produced by private enterprises. Since then, Zhejiang’s private-owned enterprises’ enthusiasm for repairing cars has been out of control and reached a climax this year.
In May of this year, Ningbo Huaxiang Group acquired Hebei Zhongxing Automobile Manufacturing Co., Ltd. by holding 60% of the shares. On August 28, the Chino SUV produced by Zhongxing Automotive was officially put on the market.
On June 18, a new Condity pickup truck was formally rolled out at the Zhejiang Geely Conti Auto Company in the Jinhua Industrial Zone. Previously, Dongyang Hengdian Group acquired a passenger car factory in Ningbo and also entered the passenger car industry. The Shaoxing Seiko Group produces refrigerated trucks in Hangzhou.
In October, Ningbo Oaks Group Co., Ltd. signed an agreement with Shenyang Fusen Industrial Group Co., Ltd. to successfully acquire a 95% stake in Shenyang Shuangma Motors and knocked on the door to enter the auto industry.
Zhejiang Tie Niu Industrial Co., Ltd., which has entered the entire vehicle catalog, has indirectly controlled the listed company “Gold Horse Stockâ€, which is mainly engaged in automobile and motorcycle instrumentation, through mergers and acquisitions, and has obtained another platform for its vehicle manufacturing.
In addition, the title of “Board wants to spend 5 billion yuan to enter the auto industry†is frequently reported. Bo Bo, vice president of Ningbo Bird, said that the company had thought of building a car very early and it has been implemented since last year. For more than a year, they have been carefully examining and in-depth negotiations throughout the country.
In addition, there are more than 20 Zhejiang private enterprises are just around the corner, want to enter the army of the army. In this round of motor vehicle makers, Zhejiang private enterprises made three major characteristics.
The first is that upstream companies buy downstream, that is, auto parts companies buy and manufacture whole vehicle companies. Zhejiang private enterprises that entered the vehicle manufacturing industry are the related industries that make cars. For example, Wanxiang Group is already an auto tycoon; Zhejiang Zhongyu is a private enterprise in Xiaoshan, specializing in industrial lighting equipment, is a general-purpose appliance OEM manufacturer in China, and Ningbo Huaxiang Group produces automotive interior parts, accounting for the domestic market. %, is a member of the Shanghai Volkswagen and Changchun FAW Group, and is also a supplier of parts and components for auto giants such as General Motors; and Xinchang Wanfeng, among others.
The second is the backdoor listing, that is, the purchase of a state-owned automobile manufacturing company that has a production list but is difficult to operate, and has entered the field of construction vehicles. This is the main way for Zhejiang private capital to enter the auto industry.
Third, the main targets of the Zhejiang private enterprise car manufacturers are non-mainstream commercial vehicles, special vehicles, pickup trucks and so on.
The most important thing is that private enterprises make cars through the shell of state-owned automakers. There is almost no entry of foreign capital, and the previous cooperation between state-owned enterprises and foreign capital has not been implemented. This is undoubtedly conducive to cultivating the national brand of China's auto industry and forming a completely self-owned enterprise. National car industry.
Why did the Zhejiang private enterprises rush to build cars? An economist believes that at present, China’s car prices are three to four times that of the international market. The Chinese automobile industry can make profits by just managing it slightly. It is said that the current general profit rate of the automotive industry is still maintained at double digits. In the first half of the year, the growth in the output value and profit of the automotive industry was 30%. Experts believe that automobile consumption is in the start-up period. The consumption capacity in the eastern regions such as Zhejiang has accumulated to the “private car era.†The trend should be measured by eyebrows. Zhejiang auto parts giants have a great vision and of course wish to enter the auto industry.
Moreover, Zhejiang Zhongmin Enterprise, which has strong strength, has completed the accumulation of original capital, is in the peak period of the second venture, has abundant capital, and is not satisfied with the production of spare parts for automobiles, and is very keen to enter lucrative industries such as automobiles. The Geely Group, which began manufacturing whole vehicles in the late 1990s, has triggered the “squid effectâ€. Zhejiang Zhejiang Wanxiang, Zhejiang Zhongyu, Ningbo Huaxiang, Xinchang Wanfeng, Yongkang Tien Niu and other top-ranking auto parts companies in Zhejiang have all taken aim. The vehicle manufacturing industry eventually led to the entry of more than 40 private enterprises.
Zhejiang private enterprises that entered the auto industry are basically auto parts related to automakers. They are upstream companies of auto manufacturers. They have the technical basis for manufacturing complete vehicles and are more likely to enter roles than Wuliangye automakers. Zhejiang private enterprises have always supported half of the entire Chinese auto parts industry. FAW, Dongfeng, and SAIC each year have 50% of their spare parts purchases from Zhejiang. Zhejiang private enterprises, which have a solid foundation for the manufacturing of parts and components, are not willing to walk on the edge of the automobile industry. Since 1998, private enterprises in Zhejiang, represented by Li Shufu, have begun to engage in vehicle manufacturing.
Is the pie or the trap from the China Automobile Industry Association news, the new "Automobile Industry Policy" will be introduced at the end of the year will further rigorously review the qualification of the manufacturers of the new car vehicle industry to curb the current car investment. Relevant experts believe that the overheated investment in the automotive industry comes from the impulse of private capital to make cars.
At present, there are more than 700 automobile production enterprises in China, of which 200 or so companies have produced little or no output for many years, and their survival is still difficult. These difficult-to-operate enterprises with production rights are the shell resources needed for private capital. According to sources, the government will deal with these shell resources and incorporate them into large automobile groups or be merged and reorganized. And the capital for acquiring these companies must be automotive capital. This means that once this policy is implemented, it is equivalent to cutting off these "shell resources", and now the route for non-automobile private capital to enter the auto industry has been cut off. This move poured cold water for the dream of private capital's dream of making cars.
Experts in the industry believe that although private capital engages in cars (cars), although they have funds, they lack the technical advantages, market advantages, supporting advantages, management advantages, and joint advantages.
In stark contrast to this, in view of the fact that private companies in the industry and experts are extremely risky in making autos, the bosses of private enterprises who make cars have shown full confidence. The bosses believe that, unlike many domestic state-owned or joint-venture automobile companies, private automobile companies can independently decide on product introduction, price positioning, and marketing methods. On the other hand, they believe that the mechanism of private enterprises is more lively, there is no social burden for state-owned large companies and groups, and the labor cost is relatively low, which is conducive to increasing their competitiveness. At the same time, most private enterprises in Zhejiang have adopted a backdoor strategy to enter the vehicle industry. They acquired the vehicle manufacturing platform and market access through the acquisition of automakers, which saved costs, time, and effort. This is actually a shortcut. In addition, passenger cars and pickup trucks, which are less involved domestic and foreign automobile giants, have also avoided direct confrontation with domestic and foreign auto giants and reduced investment risks.
Some experts also believe that private enterprises are involved in car investment, it should be said that the entire automotive industry has been activated, which is an improvement for the entire automotive market. In addition, private enterprises are the main players in the market economy, spending their own money, investing very carefully, and do not necessarily constitute blind investment behavior. However, economists believe that in the favorable situation in which the state encourages the development of various economic components, private auto companies must be big and become strong players in the domestic auto industry. They should be free from low-level redundant construction and vicious competition at low prices. Get rid of simple imitation, improve product technology content and improve the level of production and management to work harder and harder, but not with a momentary passion.
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