According to statistics, in 2012, the overall scale of China's semiconductor lighting industry reached 192.0 billion yuan, an increase of 23 billion yuan compared with 156 billion yuan in 2011. The growth rate has slowed down, becoming the lowest year for the development of the domestic semiconductor lighting industry in recent years. The scale of upstream epitaxial chips, midstream packaging and downstream applications are 8 billion yuan, 32 billion yuan and 152 billion yuan respectively.
Since 2009, the company's investment in MOCVD has continued to be implemented in 2012. Although some companies have significantly reduced their expected investment, MOCVD equipment still has a large growth in 2012. In 2012, more than 260 MOCVDs were added in China, bringing the total number of MOCVD in China to over 980. The regional distribution is mainly concentrated in Jiangsu and Anhui provinces, accounting for 48% of the total.
In 2012, domestic corporate chip revenues increased by 23 to reach 8 billion yuan. In 2011, the domestic GaN chip capacity utilization rate was around 50, the annual output was only 115 billion, and the output growth rate was 63, far greater than the output value growth rate. Overall, the localization rate of the chip reached 72, and great progress has been made in lighting applications. In particular, the competitiveness of domestic chips for small and medium power lighting applications is gradually emerging, although the market share of lighting chips is still low, about Around 25, but compared with 2011, there is a big increase.
In 2012, China's LED packaging industry reached 32 billion yuan, an increase of 12 from 2011's 28.5 billion yuan, and production increased from 182 billion in 2011 to 241 billion, an increase of 32. From the perspective of product structure, SMDLED package growth is the most obvious, accounting for about 50 of the total LED device output, has become the mainstream product of LED packaging.
In 2012, the overall scale of China's semiconductor lighting application field reached 152 billion yuan, and the overall growth rate reached 24, which is the fastest growing link in the entire industry chain. However, due to the significant reduction in product prices, the growth rate has become a few The lowest in the year. Among them, the output value of lighting application products increased by 40, and the market share of 28 continued to become the largest application field in the market. The output of LED lighting products exceeded 300 million, the domestic market demand increased rapidly, the proportion of product exports decreased to 56, and the backlight application increased by 32, accounting for 19% of the total application value; the most mature landscape application increased in 2012. Slowing, for 19, the proportion of the total output value of the application is 22, which is lower than that of 2011; the growth rate of LED display has slowed down, and the proportion of applied output value has dropped to 13.
Overall, in 2012, China's semiconductor lighting industry has the following characteristics:
1. The overall investment amount has been greatly reduced, and the investment structure has changed significantly.
According to the investment plan publicly released by various companies, the overall investment amount in 2012 has decreased significantly, only about 50 in 2011. From the perspective of investment structure, the proportion of investment in epitaxial chips has dropped significantly, from 52 in 2011 to 10 in 2012. The proportion of application investment has increased significantly, from 20 in 2011 to 48 in 2012, making it the most concentrated industry segment for semiconductor lighting investment, most of which is concentrated in lighting applications. The packaging investment has also increased from 6 in 2011 to 20 in 2012, and the packaging industry is continuing to expand. Luo Baihui, chief analyst of Jinmo.com, believes that both the scale of investment and the field of investment tend to be more rational than before. With the adjustment of investment structure, China's competitive advantage in the application field will be more prominent, which is conducive to the improvement of China's semiconductor lighting comprehensive competitiveness.
2. The overall profit of the LED industry has dropped reasonably, but it is still higher than the average level of the electronics industry.
In the past two years, China's LED industry has also been affected by the global economic downturn, orders have decreased, profits have fallen, and some companies have reduced production, stopped production or even closed down, which has a certain impact on the development of the industry. At the same time, although the number of products sold has increased rapidly, the sales revenue has not increased at the same time, and the profit margin of the company has gradually decreased. According to CSA's incomplete statistics, more than half of the companies with a gross profit margin of more than 30 in 2010, compared with only 27 in 2011, the ratio dropped to about a quarter in 2012. From the perspective of the most concentrated gross profit margin of enterprises, the concentration range of corporate gross margin in 2010 is 30-40, 20-30 in 2011; 10-20 in 2012.
The profit levels of different industry chain segments are different. Among them, the average gross profit margin of the upstream link is the highest. According to CSA's survey data, in 2012, the average gross profit margin of upstream enterprises was concentrated at 20-30, the midstream enterprises were concentrated at 10-20, and the downstream enterprises were concentrated at 15-25.
At present, there are 19 companies that mainly engage in LED business, and there are more than 50 listed companies involved in LED business, such as Dehao Runda, BOE, and Tongfang. CSA conducted a comparative analysis of the above-mentioned 19 listed LED businesses and the LED industry's 20 companies in the Dehao Runda and the electronics industry's 2012 third quarterly report. The data shows that in the first three quarters of 2012, the LED industry's revenue growth rate and gross profit margin were higher than the overall average of the electronics industry and the A-share market; while the profitability of the three companies declined, from the year-on-year growth rate of net profit. The decline in the LED industry is slightly larger than the average level of the electronics industry. Moreover, the net profit of these 20 LED companies is all positive and there is no loss.
3, product prices continue to decline, the decline has increased
In 2012, the output growth of domestic LED enterprises was far greater than the increase in output value, the price of LED products continued to decline, and the price of various products fell by 20-40. The average price of chips and devices is about 20-30, while the application products are about 25-40. In particular, the price of some LED lamps has dropped significantly. For example, bulbs, downlights, and straight tube lamps have dropped by about 30, while flat lamps have fallen by more than 40. The reasons for the price decline are as follows: first, the improvement of the technical level; second, the effect of large-scale production; third, the intensification of market competition has prompted enterprises to continuously cut prices to open up markets.
4. Driven by price decline and policy incentives, the penetration rate of lighting and backlight market has increased more than expected.
In 2012, the market penetration rate of LED application products in China has further increased, especially in the field of backlight applications. The market penetration rate of China's large-size TV LED backlights has reached 60 in 2012 from around 30 in 2011. With the policy subsidies such as financial subsidies for LED lighting products and the sharp decline in the price of lighting products, the market penetration rate of LED general lighting has also increased rapidly, from 1 in 2011 to more than 3 in 2012. This change is particularly prominent in the field of commercial lighting. In addition to the lighting demand, commercial lighting pays more attention to the creation of the atmosphere, and is not sensitive to price. At the same time, it has long electricity consumption, short payback period and good economy. It has become the fastest growing domestic LED lighting penetration rate. Sub-market. According to CSA research and analysis, in 2012, the penetration rate of LED in the commercial lighting field exceeded 5, and the penetration rate of some lamps commonly used in commercial photos such as LED downlights, spotlights, and straight tube lamps increased rapidly.
5. The overall industrial concentration still needs to be improved, and the influence of leading enterprises on industrial development is continuously enhanced.
In 2012, the concentration of China's semiconductor lighting industry is still at a low level. Except for the slight increase in the output value of the top 10 companies in the packaging sector, the concentration of epitaxial chips and application companies has been reduced. With the gradual formation of production capacity by the epitaxial chip companies invested in previous years, the industrial concentration of epitaxial chip companies (the proportion of the top 10 enterprises' output value) has decreased, and the industry competition pattern has not changed as expected. Due to the active expansion of the leading enterprises and the poor performance of small and medium-sized enterprises, the industrial concentration increased from 15.4 in 2011 to 16.8, which was slightly improved. In the application field, the focus of the semiconductor lighting industry in 2012 shifted to downstream applications, especially It is the entry of a large number of enterprises into the LED lighting field, which not only makes the competition in the application chain increasingly fierce, but also reduces the industrial concentration, from 6.2 in 2011 to 5.7.
In 2012, the industry shuffled, and the passive or active mergers and acquisitions between enterprises have become the trend of the times, and the stronger the stronger. In terms of the scale of enterprises, in 2012, the number of enterprises with an output value of more than 100 million yuan increased by 13. The backbone of the development of semiconductor lighting industry has been enhanced, which is conducive to the sustainable development of the semiconductor lighting industry.
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