In early July of this year, Great Wall Motor Co., Ltd. launched a new model called "Wind Jun pickup truck."
According to the relevant person of the Great Wall Automobile Propaganda Department, the most obvious difference between the so-called "Pickup Truck" and the company's other pickup truck type is that the wheelbase and cargo box have been extended. This Fengjun extra long pickup truck is developed from the Fengjun standard double-row seated pickup. The cab can accommodate 5 people and the loading capacity is obviously stronger than that of the standard pickup truck.
Each wheelbase grows by 30cm
From the appearance, this large pickup truck cab is the same color as the ordinary wind Jun pickup. The biggest difference from the standard pickup truck is that the length of the container and the wheelbase are all lengthened by 30 cm. The length of the container is 1.68 meters long and the wheelbase is 3.35 meters. From the standpoint of Engine power, the rated power of the large pickup truck and the standard pickup truck is no different, but the length of the container is longer and the volume of the cargo box is increased, which increases the load of the cargo. From the price point of view, according to different configurations, the price range from 70,000 yuan to 108,000 yuan, an average increase of about 2,000 yuan than the standard pickup.
According to a person from the Great Wall Automobile Propaganda Department, the reason why the length of the container and the wheelbase is longer is mainly to meet the needs of the market. The customer once reported to the sales staff of the Great Wall that the performance of the standard wind Jun pickup in their hands was good, but it would be even better if the carrying capacity were larger. Some customers even want to lengthen the size of the container, large pickups can replace their small tonnage light trucks.
To this end, engineers and technicians from the Great Wall Automotive Product Development Department began researching Fengjun plus long pickups from August last year. After conducting the high temperature, plateau, and high-altitude “three high†tests, 100,000 km matching, and 150,000 km durability tests, a large number of tests were conducted on this model to ensure that it reached the standard before it was able to make this cargo container. Large, practical, smooth ride, safety and comfort, fashion and other characteristics of the large pickup market.
Popular products on the market
It is understood that Feng Junda pickup has different models of diesel engine and gasoline engine. The diesel engine emission reaches the national III standard, and the gasoline engine emission reaches the national IV standard. Great Wall Automobile Propaganda Department official told reporters: "Beijing, Shanghai and other big cities do not give pickup cards, this car will certainly not enter the first-tier cities. However, the second-tier cities and township markets are also very broad."
Feng Junda pickup truck is currently in a state in short supply, and the market prospects are promising. Since the listing of the car, more than 400 vehicles have been sold, but this figure is far lower than the amount of orders received. "According to the statistics of the company's marketing department, the amount of orders received by this vehicle has exceeded 1,000 units, and the number of orders is increasing every day." According to people from the Great Wall Automobile Propaganda Department, from the current sales situation, this car is very much affected by business owners. It is welcomed by users such as enterprise groups and government departments. Recently, the staff of Guangxi Forestry Department purchased a batch of Feng Junda pickup trucks. They said that the car has a large container capacity that facilitates access to the forest area and is suitable for the local environment.
Impact on light trucks and micro-card market
Analysts in the industry said that the advantages of ordinary pickups are good comfort and convenience in both transportation and transportation. The disadvantage is that the volume of containers is small. Relatively speaking, the light truck has the advantage of large container volume. The micro-card has the characteristics of low price, but the ride comfort of the light-card and the micro-card is poor. After the pickup truck was lengthened, the container volume was increased to overcome its shortcomings and it would have an impact on the market for small tonnage light trucks and micro cards.
“The advent of this extended pickup marks the discovery of Great Wall Motor’s “Blue Ocean†in the fiercely competitive “Red Sea†of the domestic pickup market.†Lin Wei, Secretary-General of the China Light Vehicle United Analysis Society, is very optimistic about this long pickup truck. market expectation. He believes that the car's exterior design incorporates the fashion elements of many European and American cars, rids off the "old hat" of Japanese cars that are commonly seen in Chinese pickups, and combines the advantages of appearance, price, and length. “Longer wheelbases and containers are a surprising move to make this car distinctive, and the car will have a big impact on the domestic market for some models.â€
Lin Wei said that judging from the current situation, Feng Junda pickups pose competitive pressure on at least three models. First, minivans are micro-cards, second, small-tonnage light trucks, and third, traditional standard pickups. He believes that although pickup trucks cannot enter big cities, the secondary and tertiary markets are very broad. The dual functions of passengers and goods, extended wheelbase and cargo box are convenient for users and will win the favor of more consumers. Lin Wei also pointed out that it is not difficult from a technical point of view to extend the wheelbase and container length. Other pickup companies are likely to follow up soon. This “blue ocean†will also become “the Red Seaâ€.
Liu Yong, Minister of Market Strategy of Anhui Jianghuai Automobile Co., Ltd. Light Truck Marketing Co., Ltd., is cautious about whether Feng Junda pickup will impact the micro-card and light-card market. He believes that consumers are always more sensitive to truck prices. Compared with pickup trucks, micro-cards have obvious price advantages. Micro-card consumers also have lower requirements for ride comfort. Therefore, Feng Junda pickup can have much impact on the micro-card market. It is determined by the actual sales situation of the market. It is too early to draw conclusions.
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