I. Summary of the world construction machinery industry and market
1. Since 2002, the global construction machinery industry has shown a steady development trend. Under the impetus of economic development, especially the development of engineering construction, the traditional market has grown steadily, and emerging markets have developed rapidly. Most construction machinery manufacturers are profitable and their desire for expansion is strong. .
2. From the standpoint of machine development, excavators still occupy the first place in large machinery, with sales and growth rates among the top; but by contrast, the development of small multipurpose machinery is faster, mainly due to developed countries. Large-scale infrastructure construction is nearing completion, and a large number of municipal, maintenance, conservation, and garden work have driven the market for small multi-purpose machines to heat up; in addition, there are certain relations with the current policy measures such as resource conservation, energy conservation, and environmental protection.
3. From a marketing perspective, construction machinery leasing has become a major marketing tool in developed countries, accounting for more than 50% of sales, and a large number of powerful leasing companies have emerged. The development of the leasing industry has also driven the development of the second mobile phone market and the auction market. The change in the marketing and use of construction machinery is of positive significance for reducing construction costs, increasing equipment utilization, and saving resources.
4. In the case of a large increase in the sales volume of construction machinery worldwide, it is expected that the shortage of product inventory and key components will become a common problem. As the so-called "barrel theory" is a short board, it restricts the rapid development of the industry. . This problem has aroused the attention of the entire industry. According to the laws of the market economy, there should be more funds and technologies to invest in this direction, and eventually achieve a dynamic balance.
5. In the foreseeable future, the prospects for the construction machinery industry and market development are relatively optimistic. This is a fairly consistent view in the industry.
II. Suggestions for industry-related employees
1. For a complex mechanical product with a relatively high technological content such as construction machinery, it is impossible to achieve a high level in a closed environment. It must be based on mutual learning, communication and learning. The major companies in the world have joint ventures and mergers and reorganizations. Their mutual integration in capital, technology, and brand is quite common. Some products have no idea which country's products are. From the market point of view, the international market has a large capacity and is relatively stable in general. China’s enterprises must not simply regard the international market as a complement to the domestic market, they must take the initiative to participate in international competition, attach importance to the development of both domestic and international markets, and insist on “bringing in and taking offâ€. The policy of “going out†allows our companies to exercise and improve in an internationally competitive environment.
2. Positioning, correct attitude. Although China's construction machinery has developed rapidly, it already has considerable strength, but it is far from being a powerful country in construction machinery. The performance of our development and innovation capability is seriously deficient; most companies have low operating efficiency; the quality of their products is not high; they lack world brands and so on. The industrialization of developed countries has been carried out for 200 years, and construction machinery has been engaged for 100 years. We must admit that there is a big gap with advanced countries in terms of technology accumulation, marketing concepts, quality management, and economic strength. Therefore, we should neither be complacent nor complacent, down-to-earth, work hard, and strive to catch up in not too long. Only our products have a certain share in the mainstream market of construction machinery in the world, and there are a group of users worldwide. When we recognize brand-name products, we can only call ourselves a powerful country in construction machinery.
3. We must do everything possible to master the core manufacturing technology of construction machinery. At present, the key components of China's high-end construction machinery are mainly high-pressure and large-flow hydraulic pumps, valves and motors, high-end transmission components and engines, etc., which basically depend on imports. Not only is the price high, but the supply is still not guaranteed, and it has become a constraint to China. The development of medium-to-high-end products for construction machinery and the bottleneck of expanding exports have made it a consensus for the industry to resolve this issue as soon as possible. It should be acknowledged that solving this problem is not easy. It requires the entire industry to work together to solve the three major elements of capital, technology and talent. It is recommended that powerful enterprises, including host companies and supporting enterprises, pay more attention and input; it is recommended to use the technical talents of developed countries or go directly to the production of factories abroad; it is recommended that all parties call for government support. I believe that as long as the emphasis, unremitting efforts, the real master of the core technology of construction machinery will not be too far away.
4. The issue of intellectual property rights and non-tariff barriers must be highly valued. At present, a considerable part of China's exports is based on the upgrading of imported technology or joint venture products since the 70s and 80s of the 20th century, with traces of the original products. For a long time, our enterprises have paid insufficient attention to intellectual property rights and patent filings, and there are still some phenomena of copying and copying. Therefore, when the export volume is continuously expanding, it is easy to cause disputes in intellectual property rights and other aspects. In addition, with the intensification of export competition, the phenomenon of price-competitive competition among enterprises has emerged, and our prices are not high. Ultra-low-cost sales not only cause huge losses in domestic enterprises, but also easily trigger anti-dumping lawsuits and consume a lot of money and energy. Dealing with it is not worth the candle. It should be said that attaching importance to intellectual property rights and maintaining normal export order is the responsibility of the entire industry and the basic quality of modern enterprises.
5. The key is still to improve the quality and grade of China's construction machinery products. We cannot be satisfied with the use of second- and third-rate products to occupy the markets in underdeveloped regions, or to settle for non-mainstream markets with so-called “high cost-effective†low-price products. To create a stable international market, we must have first-class or quasi-first-class products, we must increase the cost of development and innovation, energy conservation and environmental protection, intellectual property rights, after-sales service, etc., eliminate abnormal ultra-low cost, and form a stable and healthy development of the company. We must change our concepts and overcome the rush of new products to the market. We should pay attention to the test verification before the start of production; we must strengthen post-sale tracking services, identify problems, and make serious improvements.
1. Since 2002, the global construction machinery industry has shown a steady development trend. Under the impetus of economic development, especially the development of engineering construction, the traditional market has grown steadily, and emerging markets have developed rapidly. Most construction machinery manufacturers are profitable and their desire for expansion is strong. .
2. From the standpoint of machine development, excavators still occupy the first place in large machinery, with sales and growth rates among the top; but by contrast, the development of small multipurpose machinery is faster, mainly due to developed countries. Large-scale infrastructure construction is nearing completion, and a large number of municipal, maintenance, conservation, and garden work have driven the market for small multi-purpose machines to heat up; in addition, there are certain relations with the current policy measures such as resource conservation, energy conservation, and environmental protection.
3. From a marketing perspective, construction machinery leasing has become a major marketing tool in developed countries, accounting for more than 50% of sales, and a large number of powerful leasing companies have emerged. The development of the leasing industry has also driven the development of the second mobile phone market and the auction market. The change in the marketing and use of construction machinery is of positive significance for reducing construction costs, increasing equipment utilization, and saving resources.
4. In the case of a large increase in the sales volume of construction machinery worldwide, it is expected that the shortage of product inventory and key components will become a common problem. As the so-called "barrel theory" is a short board, it restricts the rapid development of the industry. . This problem has aroused the attention of the entire industry. According to the laws of the market economy, there should be more funds and technologies to invest in this direction, and eventually achieve a dynamic balance.
5. In the foreseeable future, the prospects for the construction machinery industry and market development are relatively optimistic. This is a fairly consistent view in the industry.
II. Suggestions for industry-related employees
1. For a complex mechanical product with a relatively high technological content such as construction machinery, it is impossible to achieve a high level in a closed environment. It must be based on mutual learning, communication and learning. The major companies in the world have joint ventures and mergers and reorganizations. Their mutual integration in capital, technology, and brand is quite common. Some products have no idea which country's products are. From the market point of view, the international market has a large capacity and is relatively stable in general. China’s enterprises must not simply regard the international market as a complement to the domestic market, they must take the initiative to participate in international competition, attach importance to the development of both domestic and international markets, and insist on “bringing in and taking offâ€. The policy of “going out†allows our companies to exercise and improve in an internationally competitive environment.
2. Positioning, correct attitude. Although China's construction machinery has developed rapidly, it already has considerable strength, but it is far from being a powerful country in construction machinery. The performance of our development and innovation capability is seriously deficient; most companies have low operating efficiency; the quality of their products is not high; they lack world brands and so on. The industrialization of developed countries has been carried out for 200 years, and construction machinery has been engaged for 100 years. We must admit that there is a big gap with advanced countries in terms of technology accumulation, marketing concepts, quality management, and economic strength. Therefore, we should neither be complacent nor complacent, down-to-earth, work hard, and strive to catch up in not too long. Only our products have a certain share in the mainstream market of construction machinery in the world, and there are a group of users worldwide. When we recognize brand-name products, we can only call ourselves a powerful country in construction machinery.
3. We must do everything possible to master the core manufacturing technology of construction machinery. At present, the key components of China's high-end construction machinery are mainly high-pressure and large-flow hydraulic pumps, valves and motors, high-end transmission components and engines, etc., which basically depend on imports. Not only is the price high, but the supply is still not guaranteed, and it has become a constraint to China. The development of medium-to-high-end products for construction machinery and the bottleneck of expanding exports have made it a consensus for the industry to resolve this issue as soon as possible. It should be acknowledged that solving this problem is not easy. It requires the entire industry to work together to solve the three major elements of capital, technology and talent. It is recommended that powerful enterprises, including host companies and supporting enterprises, pay more attention and input; it is recommended to use the technical talents of developed countries or go directly to the production of factories abroad; it is recommended that all parties call for government support. I believe that as long as the emphasis, unremitting efforts, the real master of the core technology of construction machinery will not be too far away.
4. The issue of intellectual property rights and non-tariff barriers must be highly valued. At present, a considerable part of China's exports is based on the upgrading of imported technology or joint venture products since the 70s and 80s of the 20th century, with traces of the original products. For a long time, our enterprises have paid insufficient attention to intellectual property rights and patent filings, and there are still some phenomena of copying and copying. Therefore, when the export volume is continuously expanding, it is easy to cause disputes in intellectual property rights and other aspects. In addition, with the intensification of export competition, the phenomenon of price-competitive competition among enterprises has emerged, and our prices are not high. Ultra-low-cost sales not only cause huge losses in domestic enterprises, but also easily trigger anti-dumping lawsuits and consume a lot of money and energy. Dealing with it is not worth the candle. It should be said that attaching importance to intellectual property rights and maintaining normal export order is the responsibility of the entire industry and the basic quality of modern enterprises.
5. The key is still to improve the quality and grade of China's construction machinery products. We cannot be satisfied with the use of second- and third-rate products to occupy the markets in underdeveloped regions, or to settle for non-mainstream markets with so-called “high cost-effective†low-price products. To create a stable international market, we must have first-class or quasi-first-class products, we must increase the cost of development and innovation, energy conservation and environmental protection, intellectual property rights, after-sales service, etc., eliminate abnormal ultra-low cost, and form a stable and healthy development of the company. We must change our concepts and overcome the rush of new products to the market. We should pay attention to the test verification before the start of production; we must strengthen post-sale tracking services, identify problems, and make serious improvements.
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