China (Shiyan) Auto Parts City and Auto Parts Plaza are the Shiyan City Party Committee and the municipal government to determine the construction of the automobile industry in order to give full play to the advantages of the Shiyan automobile industry, enhance the city's functions, implement the strategy for the development of large markets, and promote the development and circulation of the automotive auto parts industry. Auto Parts City and Auto Parts Plaza occupy an area of ​​400 acres, a total investment of 500 million yuan, a building area of ​​300,000 square meters, of which the business area of ​​220,000 square meters, can accommodate more than 2,000 auto dealers, is a large-scale, full-featured, standardized management It integrates product display, trading, logistics, and warehousing. It faces the country's large-scale auto parts wholesale market, and is also the only auto parts market in China that has registered the title of “Chinaâ€.
China (Shiyan) Auto Parts City and Auto Parts Plaza mainly supply Dongfeng commercial vehicle accessories. The products cover commercial vehicles, agricultural vehicles, mini-vehicles and passenger car models. The product marketing mode “buys the country and sells the whole country†faces cars all over the country. Parts distributors, after-sales service units, auto repair shops and auto users wholesale supply auto parts, and also have strong supporting capabilities for auto-remodeling companies all over the country.
At present, China (Shiyan) Auto Parts City and Auto Parts Plaza has settled in nearly 2,000 distribution units, including Zhejiang, Fujian, Hebei, Shandong, Henan, Hunan, Sichuan, Chongqing, Guizhou, Shanxi, Shaanxi, Liaoning, Jiangsu, Guangdong and Beijing. There are more than 600 dealers in more than 20 provinces and cities, with a total of nearly 20,000 employees and 26,000 kinds of accessories. Shaanxi Fast Transmission, China National Heavy Duty Truck Transmission, Hangzhou Gear, Gear Transmission, Weichai Power, Guangxi Yuchai Machinery, FAW Xichai Power, Deutz Dachai Engine, Dongfeng Cummins, Dongfeng Dana Axle, Shaanxi Hande Axle, Chongqing Hongyan Axle, Jinan Yuechi Axle, Shandong Meritor Axle, Wanxiang Group, Ruili Group, Wanan Group, Garrett, Bosch, Delphi and other international and domestic top-level components All companies set up sales service windows here.
The construction and development of China (Shiyan) Auto Parts City and Auto Parts Plaza not only achieved the great circulation of Shiyan Auto Parts and promoted the development of the industry, but also led to the development of related industries and local economies. Shiyan Auto Parts Market has now become one of the three major price information platforms in the national auto parts market following Beijing and Shanghai. The annual product prices of Shiyan Auto Parts City will directly or indirectly affect the prices of auto parts products throughout the country. In 2010, Shiyan Auto Parts City achieved market sales of nearly 20 billion yuan and tax revenue of more than 80 million yuan.
China (Shiyan) Auto Parts City and Auto Parts Plaza can thrive on this fertile soil in Shiyan Economic Development Zone. It is the result of joint efforts of governments, investment owners, and merchants.
Government-led
Implementing the "Going Out" Strategy of Expanding External Influence
The development and growth of Shiyan Auto Parts City and Auto Parts Plaza are inseparable from the municipal Party Committee and the municipal government. The correct leadership of the Party Committee and the Administrative Committee of the Shiyan Economic Development Zone and the support of relevant functional departments are indispensable. Shiyan Economic Development Zone party committees and management committees are far-sighted and support the implementation of the “going out†strategy of Auto Parts City, constantly expanding its external influence, and striving to create the country's largest auto parts distribution center.
In order to continuously expand the external influence of Shiyan Auto Parts City, governments at all levels have extensively used international and domestic industry platforms to display and promote China (Shiyan) Auto Parts City and Auto Parts Plaza. Shi Tiancheng Party Secretary Chen Tianhui personally led a delegation to participate in the National Auto Parts Trade Fair held in Chengdu, Sichuan, and encouraged all enterprises to actively participate in national professional exhibitions to promote the Shiyan Automobile Auto Parts Industry and promote the China (Shiyan) Auto Parts City and Auto Parts Plaza; mayor In September 2010, Zhou Hao also personally led a delegation to participate in the 2010 China International Auto Parts Expo and highly praised Shiyan Auto Parts City's image display at the exhibition.
Wang Xuan, Secretary of the Party Committee of the Shiyan Economic Development Zone, began his career in 2002 and he worked tirelessly every year to organize businesses of the district, Auto Parts City, and Auto Parts Plaza to attend each trade fair. Li Jianfeng, deputy secretary of the Party Committee and director of the administrative committee of the Development Zone, has paid great attention since he took office. The development of Auto Parts City has successively in-depth investigations into auto parts cities. The deputy directors of the Auto Parts City in charge of the development zones all paid great attention to the external publicity work of Auto Parts City. In particular, the current deputy director Fu Quanming has carefully arranged the deployment before each National Fair to ensure the effectiveness of the activities.
In recent years, the party committees and management committees of the Shiyan Economic Development Zone have repeatedly organized some owners and enterprises of Shiyan Auto Parts City to go to well-known foreign companies, as well as other domestic professional market inspections to continuously innovate the management concepts and measures of Auto Parts City and Auto Parts Plaza.
Owner lead
Create a safe, branded, harmonious and civilized auto parts market
Actively contact international and domestic well-known parts and components enterprises to strengthen exchanges. The development of Shiyan Auto Parts City and Auto Parts Plaza in recent years has aroused widespread concern among well-known parts and components companies in the automotive auto parts industry.
The market is the stage, and the real player is the enterprise, especially the well-known and influential companies in the industry. In accordance with this guiding ideology, in recent years, Shiyan Auto Parts Plaza has vigorously implemented the “brand project†and actively attracted brand enterprises to settle in. With the brand benefits of the market, the company’s product sales have been expanded, and the influence of brand companies has been used to expand the external influence of the market. Currently, Deutz Dachai Engine, Dongfeng Cummins Engine, Weichai Power, Yuchai Machinery, Xichai Machinery, CNHTC Engine, Shaanxi Fast Transmission, CNHTC Transmission, Dongfeng Transmission, Dongfeng Dana Axle A large number of domestic and international top auto parts companies, such as Hande Axle, set up marketing service windows in Auto Parts Plaza. Auto Parts Plaza has become the largest auto parts distribution center in the country and the country’s largest procurement center for complete auto plants.
Establish a friendly market and achieve business matching. In order to strengthen the communication between China (Shiyan) Auto Parts City and auto parts markets across the country, Shiyan Auto Parts City innovative market concept has been with Zhengzhou, Nanyang, Anyang, Shijiazhuang, Jinan, Changsha, Taiyuan, Hefei, Nanchang, Kunming, Guiyang and Chengdu. The auto parts market in Panzhihua, Panzhihua, Xi'an, Baoji, Lanzhou, and Yinchuan has established a “friendly market†relationship and assisted distribution companies in establishing links with merchants across the market to achieve business linkages.
In the fourth, fifth and sixth months of 2011, Shiyan Economic Development Zone Administrative Committee and Auto Parts City Management Office will jointly invest in the owners, and once again carry out the “Creating Excellence in Operating Environment, Providing Quality Services, Expanding External Publicity, and Raising Comprehensive Benefitsâ€. The theme creation activities include organizing dealers to participate in the 69th National Auto Parts Trade Fair held in Xiamen, and organizing a number of distributors to auto parts markets in Changchun, Jinan, Xi’an, Zhengzhou, Nanchang, Changsha, Kunming, Chengdu, Lanzhou, etc. Inspected and continued to carry out propaganda activities for auto and auto parts markets, service stations, and repair shops in Hebei, Henan, Shandong, Shaanxi, Shanxi, Fujian, Zhejiang, Jiangsu, Jiangxi, Anhui, Hunan, Yunnan, Guizhou, Sichuan, and Chongqing. , promote the Auto Parts City. This activity will be carried out in depth as a long-term work. Through various creation activities, we help customers improve their business level, enhance their profitability, explore new market spaces, and increase the overall economic efficiency of their distributors, so that the market can bring greater economic and social benefits.
Business linkage
China • Shiyan Automobile Auto Parts Ordering Meeting
In the past 10 years, the local auto parts market has mushroomed. Faced with changes in the market structure, China (Shiyan) Auto Parts City and Auto Parts Plaza, as the domestic first-tier auto parts market, must continue to take the road of innovation and development in order to continue to lead in the new round of development.
Under the new situation, party committees, management committees, and market investors in the Shiyan Economic Development Zone decided decisively and vigorously implemented the strategy of “going out and inviting inâ€. To comprehensively promote the leading products of the entire city's entire vehicle and component companies, increase company awareness, expand market share, drive the city's overall economic development, and absorb automotive and parts companies across the country to come to the city to do business and strengthen the entire vehicle and parts industry. Cooperation and exchanges with domestic and foreign companies to build Shiyan automobile auto parts brand, since 2008, with the approval of the municipal party committee, began to hold the annual China • Shiyan auto auto parts ordering meeting. The annual ordering meeting was organized by the Administrative Committee of the Shiyan Economic Development Zone and the Hubei Daming Motor Trade Co., Ltd. The Auto Parts City and Auto Parts Plaza 1000 dealers actively participated in the fair.
Since the first automobile auto parts ordering conference was held in 2008, every order meeting has achieved very good results. At the 2010 China Shiyan Automobile Auto Parts Ordering Meeting, 7 local government delegations including Shandong, Henan, Hebei, Inner Mongolia, Ningxia and Shanxi attended a trade fair; Iran, Ukraine, Syria, Morocco, Vietnam, United Arab Emirates, Egypt and other 8 countries Merchants meet with exhibitors face-to-face and negotiate; Vehicles, parts and components manufacturers, distribution companies, and friendly markets and friendly companies from 26 provinces and cities in China such as Shandong, Jiangsu, Zhejiang, Fujian, Guangxi, Hunan, Henan, Hebei, and Jilin. The association came to the exhibition. Weichai Power, Shaanxi Fast Gear, Dongfeng Cummins Engine, Shaanxi Hande Axle, Deutz Dachai and other international and domestic well-known parts and components assembly companies, as well as Dongfeng Commercial Vehicles, China National Heavy Duty Truck Group and Dongfeng Special Steam, Dongfeng coaches and other vehicle companies have shown their corporate style in the special order form; Mercedes-Benz, BMW, Audi, Opel, Volkswagen and other international luxury brand cars are also making an appearance at the fair. In 3 days, 38,000 people visited the audience. On the signing ceremony for the order held on the morning of October 11, nearly 100 companies signed supply agreements. During the fair, all delegations and exhibitors signed a total of 29.35 billion yuan in various types of agreements, including 25 purchase agreements with foreign companies, the agreement amounted to more than 38 million US dollars. The ordering conference has reached a new height in terms of scale, effectiveness, and influence. It can be comparable to the National Automobile Matchmaking Association and even exceeds the national exhibition standards in some aspects.
By holding three consecutive orders at the doorstep of the home, the Auto Parts City has further strengthened the links between the majority of merchants and vehicle companies, and at the same time expanded social sales, it gradually increased its share of the entire vehicle factory. At the same time, many distributors in Auto Parts City have begun to extend their business reach to the international market and carry out international trade. Some foreign companies have established direct import and export companies in Auto Parts City. For example, Mr. Sina, general manager of Iran Sinax International Development Co., Ltd., a foreign representative who spoke at the opening ceremony of the China • Shiyan Auto Parts Auto Parts & Mini Vehicle Expo 2010, has already set up procurement in Auto Parts Plaza in May 2010. Window, specializing in the export of auto parts.
From small to large, from decentralized operations to professional markets and concentrated operations, from Shiyan to the country, to the international stage, China (Shiyan) Auto Parts City and Auto Parts Plaza have undergone a process of quantitative change to qualitative change. Its development has not only promoted the rapid growth of the local economy, but also cultivated a large number of auto parts production companies, which further strengthened the scale of the auto auto parts industry in our city and accelerated the industrial upgrading. Auto Parts City and Auto Parts Plaza have become an important role in the city's economic field and continue to write new glories!
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