Small parts company big network marketing prospect

"If we don't have the Internet, our business cannot stand out. Without the Internet, our business will not have today's development." In an interview, a CEO of a private auto parts company in Shandong mentioned a few words on the Internet. The importance of marketing.

Since the beginning of its establishment, this private parts and components company has made clear the idea of ​​“high starting point, outward-oriented development”, persisted in exerting its own advantages, and won the international market with quality and reputation. However, this is very difficult for a newly-developed township individual private enterprise.

The CEO of the company realized from the very beginning that his company had no shortage of technology and the quality of the product could be continuously improved. The key issue was sales. Sending people to go abroad to find markets and find buyers is only a fantasy for a small company that has only 200,000 yuan of property. How to do? The company is small and just starting. If you take the traditional marketing approach, it is not only difficult, but it does not necessarily have good results. "Where are our strengths?" He thought of the Internet.

As early as 1994, the Internet had just emerged in the country. At that time, the company's executives were in Shanghai and were among the first Chinese to have touched the net. He browses online and exchanges emails with friends both at home and abroad. Soon, he had full understanding and extensive use of the Internet as a modern means of communication. When he targeted the market for his own parts and components, he naturally thought of the Internet.

Therefore, in order to grasp the latest developments in the international auto parts market and product requirements as soon as possible, and timely adjust the production plan and production direction, his company has purchased 12 microcomputers, all connected to the Internet, and realized online information, online orders, Online design drawings, online communication technologies, and online sales of products.

The first business of this company was made on the Internet. He e-mailed some major car companies in the United States through the Internet to introduce his products. Soon, a company in the United States had a reply. After several exchanges on the Internet, the interest of U.S. companies has greatly increased. Soon, the general manager of the American company personally came to visit this company. After the expedition, the US CEO immediately sent back the inspection report to the headquarters: "The quality of new parts and components of the Chinese company has completely met our company's standards. What's more important is that the company has a strong sense of information and an open channel of information. Surprisingly."

"My company is now not a full-time salesman, and the products are sold on the Internet," said the veteran auto parts company. "I have employees make at least three nets a day, mainly to understand market conditions, receive and send emails to customers, exchange drawings and sell products online. Now they receive and send 30 to 40 messages a day, especially parts and components. Product sales are guaranteed by the Internet."

"I believe that the company's most valuable asset is not fixed assets and liquidity, but a high-quality talent group. To develop the enterprise to the next level, it must pay great attention to attracting talents and improving the quality of its employees." The veteran finally said.