The government assisted Ningbo fasteners to start the "gold business card"

Trademark brand is a reflection of the competitiveness of a company. Brand brand is also a gold business card of a city and a region.

Judging from the current situation, the basic conditions for Ningbo fastener companies to create brands are already in place, and the products are also shifting from low-end to high-end. The brand has become the key word for the new round of Ningbo fastener development.

Since the beginning of the new century, the process of economic globalization has been accelerating, regional competition has become increasingly fierce, and constraints such as shortage of resources and shortage of energy resources have become increasingly prominent. Ningbo fasteners, as the vanguard of economic development in Zhejiang and even the entire country, have ensured a smooth “climb "Shifting gears and refueling" is how to maximize the benefits and value-added of local companies. The implementation of trademark brand strategy is undoubtedly a good way to meet the current economic development.

At present, brand building has become an important task for party committees and governments in Zhejiang Province. Zhejiang has achieved many national firsts in terms of brand building and protection. The total number of well-known trademarks in China totals 70, and the total number of famous trademarks in Zhejiang Province is 1,295. These are the provinces with the most famous trademarks in the country.

Over the years, Ningbo has always taken the brand building as a measure to transform the mode of economic growth and re-invent the advantages of Ningbo's fasteners, and many jobs ranked first in the fastener industry in the province and the country. Ningbo fasteners fully implemented the trademark brand strategy and achieved preliminary results, but this is only a good start.

Ningbo fasteners are labor-intensive and raw material-intensive industries. Economic development has a strong dependence on resources, energy, and capital investment. Implementing the trademark brand strategy and upgrading the level of fastener products in Ningbo is an important way to realize the transformation of Ningbo fasteners from “larger volume” to “larger gold content”. The implementation of trademark brands is also an effective means to improve regional economic competitiveness.

The market competition is the brand competition. To improve the core competitiveness of Ningbo fasteners, we must have a large number of independent brands, especially the products of famous brands.