Another micro-recruitment recruit will soon be born.
On June 15, the groundbreaking ceremony of the Shaanxi Automobile Group’s investment in the mini vehicle base of RMB 3 billion was held. Industry insiders told the “Commercial Automotive News†reporter that BAIC is actually developing relevant models. "There will be new entrants," said a mini-vehicle insider: "Several domestic large auto groups will have micro-off products in the future."
Microbus selling attracted crowds
From January to May, the sales volume of micro-customers nationwide reached 775,339, a year-on-year increase of 50.78%. This high growth rate has attracted more and more competitors.
“The competition in the passenger car market has become fierce, and self-owned brand passenger vehicles are still difficult to win in competition with joint venture brands. In comparison, in the micro-customer industry, SAIC-GM-Wuling and Changan Automobile accounted for nearly 70% of the market. Shares are self-owned brands, coupled with 'cars to the countryside' make the micro-passenger market bustling, allowing more and more passenger car companies to identify, micro-offers will be the next growth point for the development of the company.†Changan Automobile Market Deputy Minister Yang Dayong told reporters.
At the Shanghai International Auto Show in April this year, recruits in the micro-entrepreneurs also showed positive enthusiasm for product promotion. Chery Automobile, Foton Motor, Gio Auto, and Hainan Mazda all brought micro-off products.
Now there is one more new entrant, and the protagonist is the Shaanqi Group, which is active in the field of heavy trucks. Fang Hongwei, chairman of Shaanxi Automobile Group, stated that Shaanxi Automobile's micro-car project is mainly a measure taken by enterprises to deal with the current financial crisis, take the "connotative" development path, and extend the industrial chain. In 2008, Shaanxi Automobile Group reorganized Hanjiang Automobile, which was once a hit in the 1990s, and the new micro-consultation project was also a model that was restructured, produced, and sold on the basis of the Hanjiang mini-vehicle.
Laojianghu is not afraid of new opponents
New entrants are optimistic about the market and have a chance to gain a foothold. "In addition to SAIC-GM-Wuling and Changan Automobile, other micro-entrepreneurs are more or less destabilizing. Hafei and Changhe are encountering rumors of integration, internal relations can not be clarified, and bring great development and sales of products. Variables.Dongfeng Xiaokang gains momentum rapidly, but after all, it has limited development time and insufficient background. FAW Jiabao is lagging behind other companies in product development." A micro-enterprise market participants said: "The demand for micro-markets will continue to expand New entrants may be able to achieve good results if they can closely follow market development products and build a good sales and service network."
In the face of a constant influx of new opponents, the old micro-corporate companies are particularly calm. The relevant person in charge of SAIC-GM-Wuling said that the entry of new competitors will promote the upgrading of the industry and will also enhance the competitiveness of SAIC-GM-Wuling.
Yang Dayong told reporters: “As a veteran manufacturing company, Chang’an Auto’s achievements today are the result of long-term accumulation. Now Chang’an’s micro-bus outlets have covered all county-level markets in the country and will cover more than 30% in the next few years. Rural market. The network construction of a company is not completed overnight and it will take quite a long time."
“The new entrants have indeed sounded the alarm, but we think that competition is a normal thing. We will continue to improve our products and sales service network to meet the challenges. With such a large micro market, it is impossible for anyone to stop other companies from entering. What the old company needs to do is to prepare well and deal with it calmly.†said Xia Fangguo, Marketing Department of Dongfeng Luan Vehicle Co., Ltd.
Capacity is expected to exceed 4 million vehicles
The new entrants are ambitious and the old business is full of confidence, bringing in a substantial expansion of production capacity.
“We hope to enter the top 3 micro-markets within 3 years and gradually become the micro-vehicle boss. In 2009, the sales goal of the Karry mini-vehicles was to guarantee 40,000 vehicles to compete for 50,000 vehicles, and the sales network was built to more than 260. The future Kairui brand will The annual production and sales of 500,000 vehicles will be realized.†This is the blueprint of Chery Automobile Chairman Yin Tongyao for the purpose of drawing up plans. At the same time, Gonow also established a micro-producer production base in Xiaoshan, Hangzhou, with an annual production capacity of 250,000 vehicles. Haima Motors invested capital in Zhengzhou to transform its micro-producer production base, which will produce 300,000 micro-engines and 300,000 engines per year. Through the incomplete statistics of new entrants' capacity planning, around 2012, if the micro-customer projects of each company progress smoothly, only new entrants will increase the annual production capacity of nearly 1.5 million vehicles.
The veteran micro-corporate companies do not show weakness. SAIC-GM-Wuling has increased the annual production capacity of three production bases in Liuzhou and Qingdao to 900,000. In June, Changan Automobile built a new micro-vehicle and engine base in Chongqing. The micro-annual capacity is 600,000 vehicles. With the original capacity, it is expected to reach 1 million in 2012. Dongfeng Junan is also constructing a production capacity of 100,000 vehicles per year in Shiyan. The total production capacity is expected to expand to 200,000.
According to this statistics, in the next few years, the production scale of domestic micro-subsidiaries will increase substantially, and the annual total output of nearly 10 mini-vehicle companies may exceed 4 million.
"Cars go to the countryside" is just the beginning
How to digest the 4 million production capacity is a new issue for every microcar company. This year, the micro-off market can achieve an increase of more than 50%. The cancellation of road maintenance fees, the reduction of oil prices, and the promotion of “cars to the countryside†have contributed to many policies. However, there is no financial subsidy, no policy guidance, micro market can continue to fiery situation?
The person in charge of SAIC-GM-Wuling said: "This year, the state has introduced many encouraging policies to convert some potential micro-customer purchase needs into actual purchase behaviors, which has promoted the concentrated growth of consumer sales. It is clear that such high growth cannot be long-term. Sustained.From the past few years, the micro-customer industry has been in a stable and healthy benign development. With the development of the rural economy, the increase of farmers' income and the improvement of rural infrastructure, the rural market is still a huge one. Market to be developed."
“We have full confidence in the rural market in the future. 'Cars going to the countryside' is just a 'hot spot' for micro-customers selling in the rural market. Micro-vehicles are models that meet the needs of China's rural markets. As the country accelerates rural construction, the intensity of support for agriculture is constantly increasing. With the increase, the rural market has a greater demand for mini-vehicles. The sales of micro-customers in the past were mainly concentrated in the urban and county-level markets, and micro-subsidiaries have only just begun to enter the township.†Yang Dayong said: “A lot of micro-car companies feel that this year Inadequate, increase production capacity is to meet the market demand, it is full of expectations for the future market."
Geng Xuezhong, chairman of Gonow Group, once stated that the rural market now accounts for less than 30% of the entire Chinese automobile market. This proportion should be only 70% reasonable, so the rural market has huge room for growth.
Zhou Min, deputy general manager of the sales company of FAW Jilin Automobile Co., Ltd., also stated that there are only 38 vehicles for thousands of people in China, and the number of cars in rural areas is still lower. There is not much room for improvement in the rural market. As a suitable production and living material for rural areas, micro-cars will still be popular in the rural market.
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