On June 20, 2011, Xugong Group's first product launch ceremony was held in Venezuela. The first batch of 790 Xugong truck cranes, concrete mixers, heavy trucks, loaders, excavators, road rollers, pavers, bulldozers, milling machines, concrete pump trucks, and graders worth 365 million yuan (equivalent to US$56 million) Such as forming a strong lineup, neatly arranged, spectacular.
The XCMG-Venezuela project has a total value of 4.842 billion yuan (equivalent to US$744.6 million). It is by far the largest single export of construction machinery in China. This project has formed a great impact and influence in the global construction machinery market, marking China's The international operation of construction machinery companies has once again reached an important stage.
In early 2011, the Venezuelan government promulgated a plan for 2 million Huimin people to solve residential housing problems. Completing this huge housing plan requires large-scale land leveling, road construction, and construction of houses. What is needed is a large number of construction machinery.
On the basis of this business opportunity, under the care and guidance of the two governments, the XCMG Group participated in the project under the support of the National Development and Reform Commission, the Ministry of Commerce, and the Chinese Ministry of Commerce for Import and Export of Machinery and Electronic Products. In March 2011, the Xugong delegation visited the Bolivarian Republic of Venezuela and was personally interviewed by President Chavez. The two parties held talks on XCMG's supply of engineering machinery to the Venezuelan housing sector. Venezuela’s national TV station conducted a live broadcast of the talks.
After several rounds of negotiations with Venezuela’s oil companies, XCMG has finally signed a series of complete sets of construction machinery products, excellent brand image and reliable product quality, as well as the industry’s leading manufacturing and service support capabilities. China's construction machinery exports the largest single.
The project Xugong exported a total of 6025 construction machinery and equipment to the Bolivarian Republic of Venezuela. Regarding a single order, both the order amount and the number of equipment created a precedent for the export of construction machinery in China and the construction machinery market in the world, and also created a large scale in China. The production enterprise group independently undertakes and independently executes the precedent of the large-scale project export of construction machinery.
XCMG attaches great importance to Venezuela's export projects and has set up a Venezuela export project leading group headed by the chairman of the board of directors and is equipped with an elite team to form a special working group. XCMG's equipment in this project covers various types of construction machinery, including construction lifting machinery, shovel transportation machinery, road construction and maintenance machinery, road and compaction machinery, concrete machinery, piling machinery, heavy trucks and special vehicles. . The first delivery of 790 units, the value of 365 million yuan, equivalent to 56 million US dollars, has now passed the third party inspection, since June 15, 2011 has arrived in Hong Kong shipments, June 21 has been sent to Venezuela.
The Venezuela export project won by Xugong was the largest export order for the Chinese construction machinery industry, which expanded the influence of XCMG products in South America and accelerated the pace of Xugong’s overseas expansion. XCMG Group takes Venezuela’s export projects as a platform, seizes favorable opportunities, actively participates in international competition, vigorously explores overseas markets, continuously accelerates the process of internationalization, and renews its efforts to revitalize national industries and upgrade China’s equipment manufacturing industry. The XCMG Venezuela project fully reflects the international influence and competitiveness of the XCMG brand, and is also an important milestone for the Chinese construction machinery industry to in-depth develop the international market and establish a Chinese manufacturing image. XCMG will use this project as an opportunity to develop engineering machinery and equipment with advanced international standards and good performance, advance the construction of XCMG’s overseas marketing service network and spare parts repair center, and make the Venezuelan project a benchmark for China’s construction machinery exports. To win glory for the industry, XCMG brand will become louder and louder in the international market, and XCMG will become stronger and stronger.
XCMG won an export project of US$744.6 million, which is a milestone event for Xugong’s internationalization. The Venezuela project is a very important window for the growth of XCMG's internationalization. XCMG will use the project as a project that represents the corporate image and represents the national image of China and does its utmost to provide high-quality products and the most powerful service support team and spare parts support. Make efforts to build XCMG Venezuela spare parts service centers and joint ventures to ensure the high-quality, high-efficiency, and high-level rapid progress of Venezuela's engineering construction. XCMG will carefully sum up the experience of this project, accelerate the upgrading of its core competencies for grabbing large-scale international projects, large projects, and large orders, and form a new international strategic layout and expansion model to support the next five-year overseas goal. achieve.
XCMG Group has been relying on its strong strength, perfect product line, reliable product quality and internationally competitive export strategy and internationalization strategy. It has been leading the export of Chinese construction machinery for 22 years. It has 101 international distributors, 10 spare parts centers and over 500 contract service providers in foreign countries; it builds manufacturing bases in India, Iran, Poland, etc. In May 2011, Xugong invested 200 million U.S. dollars in Brazil's complete set of engineering machinery manufacturing bases. The project was successfully signed in Brazil.
In 2011 Xugong acquired two parts R&D and production companies in Germany and the Netherlands, and has accelerated the pace of building R&D centers in Europe. Through various measures, we have continuously accelerated the localization of capital, talent, manufacturing, management, spare parts, and services in various overseas markets. XCMG's production ports have been exported to 147 countries and regions including the United States, European Union, Russia, the Middle East, Africa, and Southeast Asia. In the world, especially in the South American market, it has a high reputation and reputation. This time Venezuela’s huge orders were Xugong’s many powerful advantages are reflected once and for all.
Cooperation to create value, integrity and win-win future. The XCMG Group will use integrity and win-win as the common language of the Chinese and Venezuela, with high-quality products and services, and joint ventures as the link, based on integrity, focus on the future, strengthen exchanges, seek common development, and achieve mutual benefit and win-win results, and make every effort for Venezuela’s Economic and social development do their part.
XCMG is currently ranked 7th in the global industry. It has remained the No. 1 position in China's construction machinery industry for 22 consecutive years and has a global R&D, manufacturing, sales, service, and spare parts system. In the past five years, XCMG has accumulated overseas revenue of US$2.6 billion, a 9.1-fold increase over the previous five years. In many developing country markets, XCMG products have achieved a leading position. By the end of the twelfth five-year plan, Xugong will aim at the top three global companies and the world's top 500 companies. It will become a world-renowned top-tier enterprise in the construction machinery industry with great international competitiveness and national pride.
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