On the morning of April 15, 2006, the Guangxi (Vietnam) Commodity Fair in China was grandly opened at the Hanoi Martial Arts Exhibition Center in Hanoi. The booth of Guangxi Yuchai Machinery Group was magnificent, novel in design, and eye-catching. It became the focus of this expo. Vietnamese Deputy Prime Minister Wu Kuan, Guangxi Provincial Party Committee Secretary, Chairman of the Standing Committee of the National People's Congress Cao Bochun, Vice Minister of Vietnam Trade Du Ruding and other leaders and guests visited the Yuchai booth happily and gave him a high rating. The hot scene at Yuchai booth is just a microcosm of Yuchai’s efforts to open up the ASEAN market in recent years.
According to customs statistics, between 1993 and 2003, the total trade volume between China and ASEAN increased by an average of 20.9%. In 2003, the bilateral trade volume reached a historic 783 million U.S. dollars, an increase of 90 times over 1978. The ASEAN countries have become China’s fifth largest trading partner for 11 consecutive years and are China’s largest trading partner for developing countries. In 2005, the total volume of China’s foreign trade reached a record high of 1.42 trillion U.S. dollars, of which the total bilateral trade volume with ASEAN greatly exceeded the 100 billion U.S. dollar mark.
The above data shows that China-ASEAN market has unlimited potential and bilateral cooperation is getting better. From July 1, 2005, the construction of the China-ASEAN Free Trade Area was fully launched, and more than 7,000 items of goods on both sides will gradually reduce and eliminate tariffs. Domestic businesses are gearing up and eager to try, trying to seize the opportunity in this once-in-a-lifetime wave. Get a head start. For Yuchai, the Chinese engine giant that has been quietly cultivating for more than 10 years in ASEAN, at this moment, he finally heard the clarion call for a full-scale offensive, and finally he could pull out his sword with one hand.
In the past few years, some domestic automobile manufacturers and internal combustion engine manufacturers encountered front-line European and American manufacturers and second-tier Japanese and South Korean manufacturers in Southeast Asia and ASEAN countries, particularly in Japan and South Korea's second-hand and second-hand diesel engines under the strong impact of defeat, coupled with the focus of the time They are all placed in the increasingly prosperous domestic auto market. Considering this, the vast majority of domestic internal combustion engine manufacturers have gradually withdrawn, but Yuchai has seen far-reaching hopes from the bleak reality that the future has unlimited hopes, and they will stick to them. In the Southeast Asian market has taken root.
Bao Jianfeng has been grinding out and plum blossoms have suffered from bitter cold.†Through the long-term hard work and hard work of Yuchai people, they finally got a blood road: From 2000, Yuchai started to enter the ASEAN market and established in Vietnam and Indonesia. The offices focused on radiating the surrounding countries and regions, and actively sought for powerful distributors or agents, adopting sales and service models similar to those in China, and gradually expanding the share of Yuchai products in ASEAN. In 2005, Yuchai set up service points in Malaysia, the Philippines and Thailand, dispatched skilled service personnel with excellent engine maintenance skills, and copied domestic leading after-sales service abroad. The various fields - automobiles, construction machinery, agricultural machinery, ships, power generation equipment, from urban to rural areas, from schools to factories and mines, from land to sea, Yuchai's brand is gradually strengthened in the user's consciousness, Yuchai's potential It began to be released. In 2005, Yuchai exported 3,000 diesel engines of ASEAN countries, and this year it expects to have 6,000 units. Sweat pour out of the fruit Yuchai people witnessed the diligent, pragmatic spirit of hard work, a silent action more than a resounding slogan highlights the wisdom and achievements of Yuchai.
â— Leading the competition by innovation
"The products that can really satisfy the market demand are the best products. It can be the best service to truly provide the services that customers want!" Mr. Liang Bing, director of the Yuchai Vietnam Office, said with emotion.
Most people think that innovation is to take out the most advanced technology, the highest quality products and the most modern services, in short, others can not imitate your things, or need to invest heavily in things. After a long-term observation, Yuchai Vietnam managed to find out that most users in ASEAN countries do not need very expensive, well-configured and very detailed engine products, because this means that users have to invest in the same huge cost. Cost, on the contrary, customers tend to choose the engine products that are easy to maintain, simple to repair, durable, and economical, which is one of the reasons why Japan and South Korea's second-hand engines are so popular.
In addition, the hot and humid climate in Southeast Asia, rough transportation routes, many corners, and widespread human and cargo overloads have caused many cars to collapse due to engine strikes, and users are pursuing the psychology of “maximizing output with minimum investmentâ€. In view of this situation, Yuchai Vietnam Office adjusted its marketing strategy in a timely manner and reported to the company truthfully, and boldly proposed to develop a simple and compact engine model suitable for market conditions, and to remove expensive and impractical imported components, and to obtain higher prices for better quality. In order to replace the domestically-produced components, the company's technical center repeatedly tested and tested and successfully developed models that are particularly suitable for use in the tropics based on several domestic best-selling models.
These engines have the following advantages: good low-speed and high-torque performance, superior cooling system, wide range of power and torque, significant power and fuel economy, versatile accessories, easy access, easy maintenance, and more. Staff often carry out training activities for “hands-on bag churches†among the users, as well as providing comprehensive training materials and tools, so that everyone has lifted their worries. As a result, users in Vietnam, Malaysia, the Philippines, and Thailand have designated only to buy Yuchai. Engine car.
The diesel engine preliminarily surpassed the Japanese and Korean mobile phones and set a benchmark for other domestic counterparts.
â— Move partners with practicality
"Benefits are really real, and I have met many domestic companies. Only Yuchai can really strive to achieve this," said Mr. Tang, a person in charge of a frontier trading company that has cooperated with Yuchai for many years.
In developing ASEAN countries' markets, Yuchai places great importance on building relationships with business partners such as vehicle manufacturers, parts suppliers and foreign trade companies, and has always guided the development of business cooperation between parties based on the principles of “win-win and win-winâ€. Situation develops scientific policies.
For example, when an entire vehicle company has just begun to contact the trade, with shortage of personnel, unsatisfied business, and lack of confidence, Yuchai dispatches experienced foreign trade personnel to help straighten out all the links and open up all joints until the export business of these companies is gradually on the right track. Some foreign trade companies lack technology and financial resources. Yuchai supports the technology and payment conditions. This is a mutually beneficial approach that makes everyone willing to work hard. The relationship between lips and teeth
â— In order to win customers
In 2004, through a domestic foreign trade company, a Thai bus group imported several Yuchai CNG engines to refit the power of old buses. By the way, the performance of Yuchai’s CNG engines was tested, but it was found that they could not be used any longer when loading vehicles. Car chassis perfect match, had to notify foreign trade companies, and foreign companies are also unable to do anything, but unfortunately had no choice but to try to inform Yuchai customer service center to see whether Yuchai will help.
As a result, after receiving the notification, Yuchai’s leaders immediately instructed the relevant personnel to complete visa procedures as soon as possible and flew to Thailand to help users solve technical problems. After more than a year of operation, the operation of the engine is still very stable and smooth. This also made a good start for the large-scale entry of the Yuchai CNG engine into Thailand.
â— Win the market with strength
In September 2005, ten companies, including Yuchai, won the 2005 National Quality Management Awards, and Yuchai was the only company that passed the evaluation by experts, which is also Yuchai’s successor.
"Yuchai" brand diesel engine won the national award with the highest score of "China Top Brand Product", and became the first company in the internal combustion engine industry and the second enterprise in the auto industry to receive this honor.
As soon as the news spread, many countries, especially Yuchai's dealers from ASEAN countries, came to visit and asked for Yuchai products to be represented in the country. Many bus dealers even said that they only import vehicles equipped with Yuchai engines.
“The fact that Yuchai got this award made my heart more pragmatic and happy. In the future, I would like to vigorously promote the charm and strength of Yuchai's machines to my customers.†Mr. Lin, a Malaysian car dealer, said with excitement, and expressed optimism that Yuchai The brand's products will surely conquer the Malaysian market and become a strong force for Europe, the United States, Japan and South Korea.
During the 2006 China (Vietnam) Commodity Fair in China, Cao Bochun, secretary of the Guangxi Provincial Party Committee and director of the Standing Committee of the National People's Congress (NPC), listened to Yu Ping’s chairman’s report on work in the first quarter and pointed out that it is necessary to focus on technological innovation and management. We will innovate two major themes to effectively enhance our core competitiveness. While consolidating our strengths in the domestic market, we will vigorously explore overseas markets. In particular, we must give full play to Guangxi’s geopolitical advantage as the sole outlet of the Southwest and the economic and cultural radiation of ASEAN countries. With a wide range of customs and languages, and a large number of nationalities and overseas nationalities in various countries, this series of favorable conditions has further digged deep into the potential markets of ASEAN countries.
The development of the ASEAN market is only part of Yuchai’s Global Strategic Directorate. Yuchai’s machine has won widespread favor among domestic users and is gradually moving toward high horsepower, high torque, high reliability, low fuel consumption, low emissions, and low noise. world. At present, Yuchai products have been successfully exported to Cuba, Vietnam, Indonesia, the Philippines, Malaysia, Japan, Thailand, Bangladesh, Saudi Arabia, Ukraine, Russia, the United States, North Africa, Taiwan, Macau, and more than 30 countries and regions. Overseas markets The number of possessions exceeded 15,000 units.
Yuchai Machinery, an outstanding representative of the Chinese internal combustion engine bearing the ardent hopes of the country and the nation, will surely write a more brilliant ace power soul with a higher and farther heroic!
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007
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