The increase in output has been up and down
According to statistics, as of the end of 2008, there were more than 8,000 paint production enterprises in the country and more than 2,000 enterprises above designated size, with a production capacity of more than 12 million tons. The products included more than ten major series of solvent-based, resin-based, water-soluble, and powder coatings. The annual output value exceeds 130 billion yuan.
From 2003 to 2007, the average annual growth rate of China's paint industry exceeded double digits. However, since the second half of 2008, affected by the financial crisis, the development of various manufacturing industries in China has slowed down, resulting in a shrinking demand for coatings for these manufacturing industries and services, and the growth rate has dropped, resulting in the annual growth rate of the paint industry in 2008 only. 7.8%%, the smallest annual increase since 2000.
However, in February this year, in the case of negative growth in many chemical products, paint production maintained a double-digit growth, an increase of 13.3% year-on-year.
It can be seen that in the face of the financial crisis, the paint industry in China cannot be blindly optimistic, but it does not need to be pessimistic. As long as the situation is clearly understood and the strategy is adjusted, opportunities can be seized in difficulties and development can be achieved.
The current situation is not optimistic
The coating industry is an auxiliary service for other industries. Its essence is the processing service industry. Therefore, the growth of coatings has a positive relationship with the overall economy, but it is slightly behind.
It is reported that in 2008 the global architectural coatings market demand has fallen by more than 20%, and automotive coatings have also fallen by more than double digits. Construction and automobiles are the two largest end markets for the coatings industry, and their recession has brought the global coatings industry into the cold winter. In March of this year, the U.S. Paint Consumption Tax Act passed the vote in both the House and Senate. This made the North American paint market, the world’s largest consumer, worsen. The Asia-Pacific market was equally sluggish. The Asia Pacific Coatings 2009, originally scheduled to be held in June, has also been cancelled.
Although most of the Chinese paint companies' markets are in China, they are also unavoidably affected. On the one hand, the export market for toys, ships, machine tools and other products has shrunk, and the corresponding demand for paint varieties has declined; on the other hand, the Chinese paint market has been viewed as a safe haven by major global paint manufacturers, adopting mergers and acquisitions and other strategies to compete for the Chinese paint market. Share.
Although the movement of paint to the countryside has begun, many domestic companies are also optimistic about the rural market. However, the start of the rural paint market is still limited. Some experts pointed out that the rural paint market will undoubtedly become a bright spot for growth in China's paint industry, but it should also be noted that although farmers' income has increased at present, neither the consumption ability of the paint nor the awareness of consumption is very insufficient. Under the circumstances that the income of the migrant workers affected by the financial crisis is expected to decline, the farmers will tighten their moneybags, and there is a general sense of light decoration in the rural areas. It is difficult to make changes in a short period of time. Therefore, the rural population is temporary. There will not be too much expenditure on painting consumption.
The future is still promising
Although the financial crisis has slowed down the development of the paint industry in China, it has not caused a heavy blow to the entire industry. The paint market in China will not fall into a sluggish state for a long time.
In fact, the financial crisis is a rare opportunity for China's paint industry to reshuffle and implement structural adjustment and strategic transformation. Experts said that as long as the paint companies adjust their strategies in a timely manner, they will turn the crisis into opportunities. After the paint industry experiences pains, it will regain its upward momentum and achieve better and faster development.
First, China's paint industry has a solid foundation for development. After decades of development, the foundation of China's paint industry has been consolidated, and the strength of leading companies has improved significantly. According to statistics, at present, there are 78 enterprises with an annual sales income of over 1 billion yuan and dozens of enterprises with more than 100 million yuan. The overall technical level and scale of the industry have been increased, the proportion of high-end products has increased, and the product structure has become more rational.
Second, the market demand for products is huge. With the continuous improvement of production technology and the continuous emergence of new functional products, the application of paint in China has been continuously expanding. At present, domestic coatings have been widely used in construction, real estate, automobiles, ships, equipment manufacturing, petrochemicals, non-ferrous metals, steel, urban construction, outdoor landscape, pipeline anti-corrosion, toy appliances, electronic information and other fields. In particular, with the promulgation and implementation of the revitalization plans for automobiles, ships, petrochemicals, equipment, steel, and electronic information industries, the recovery of these industries is just around the corner. This will inevitably lead to an increase in demand for paints in related fields and push the paint industry to pick up.
Third, infrastructure construction has become a new engine for industry development. In order to respond effectively to the financial crisis and ensure a steady and rapid economic growth, the Party Central Committee and the State Council have not only successively formulated and implemented industry revitalization plans, supported and promoted the recovery of industries closely related to the national economy as soon as possible, but also invested a total of 4 trillion yuan in funds. Domestic demand maintains growth. Judging from the information released so far, a considerable part of this fund will be used for infrastructure construction and urbanization. Whether it is the construction of roads, railways, or the construction and improvement of urban infrastructure, or the implementation of housing projects, there will be great demand for coatings with different properties.
Fourth, the direct impact of the financial crisis on the paint industry is very limited. Affected by the financial crisis, the industries with higher dependence on foreign countries such as toys, home appliances, textiles, equipment manufacturing and plastics processing are more important. At present, the main application areas of China's coatings include automobiles, ships, real estate, construction, furniture, urban construction, pipeline anti-corrosion, outdoor landscape and guardrails, etc. The paints consumed in the above-mentioned fields account for 80% of the total consumption of paints in China. As the major consumer markets in these areas are at home, the financial crisis has relatively little impact on them. With the gradual implementation of macro-control policies, these industries will take the lead in recovery.
Far-sighted
For the paint market situation, there must be sober and objective understanding, not blindly optimistic, we must pay more attention to product quality, improve service levels, and enhance market competitiveness.
Experts pointed out that the lack of long-term consideration in China's paint industry does not mean that there is no immediate concern. At present, the industry still faces some difficulties and pressures.
First, there is a certain gap between the overall technology level, management level, and corporate brand awareness compared with foreign countries; second is the structural contradiction of small-scale enterprises, scattered distribution, low-end product supply exceeding demand, and high-end products and functional differentiated products. Still outstanding; Third, the industry has low barriers to entry and serious overcapacity; fourth, the imperfect standard system, intensified low-cost vicious competition, and hinder the healthy development of the industry; Fifth, the company's lack of scientific research, development and innovation is not strong, to make it bigger Strong national brands lay hidden dangers, and they are incapable of competing with international giants.
Only by strengthening industry guidance, improving related standards and regulations, and continuously improving innovation awareness and innovation capabilities, and with the help of the financial crisis and the impact of foreign giants entering China, they will make great efforts to adjust product structure, eliminate backward production capacity, and improve industry access threshold. In order to make profits and turn crisis into opportunities, we will strive to take the initiative in the upcoming new round of major development to achieve a leap from big to strong in China's paint industry.
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