“In the next ten years, the domestic heavy truck market will definitely change, but it will not change radically. China’s commercial vehicle companies will still dominate the heavy truck market, and the domestic passenger car market will not be dominated by joint venture brands. Phenomenon.†On October 17th, at the Global Automotive Forum held in Wuhan, Huang Gang, general manager of Dongfeng Commercial Vehicles, explained the development trend and characteristics of the current heavy truck market in China, and analyzed the competitive advantages and needs of domestic heavy truck companies. The aspect of promotion.
Heavy truck industry presents three major trends Chinese companies need to take the initiative to transform
After years of rapid growth, the heavy-duty truck market in China has experienced a roller coaster-type development in recent years and is currently at a turning point in the next round. What are the development trends in the heavy truck market in the coming years?
Huang Gang believes that after experiencing a rapid growth period of ten years, China's heavy truck market will gradually steadily grow. In the next decade, the demand for China's heavy truck market will steadily decline. Secondly, with the continuous improvement of the economic level, the public and the government Leaders are very concerned about car safety and energy consumption. This also puts forward new requirements for the upgrading of products and technologies of heavy truck companies. Moreover, the truck transportation industry is undergoing profound changes. Before the truck users were highly dispersed, they are now The rapid growth of logistics companies, especially LTL transportation, has achieved rapid growth under the influence of e-commerce online shopping, and the industry has begun to show an intensive trend. Under this trend, users have higher requirements for heavy truck products and services. "As a result, the commercial vehicle industry also needs transformation and innovation under the Internet tide."
Huang Gang predicts that China's heavy-duty truck market will account for 30% of the global market in the future, and it will remain the world's largest market, "larger than the combined medium and heavy-duty card market in Europe and North America." Heavy truck companies in China need to take the initiative to adapt to the industry's new normal.
First of all, “heavy truck companies must change from the extensive development approach that previously relied solely on the growth of scale to the connotative development approach. It is no longer sufficient to rely on the growth of the number to meet the development needs of the heavy truck industry.â€
Secondly, in the past, the competition among Chinese heavy truck companies was more in the price area. "The main reason is that they compete on the price level of 200,000 to 300,000 yuan. Many heavy truck companies also blindly cater to market demand and unrestrainedly support user overloading." Many problems have been caused.†Due to the excessive attention to prices, heavy truck companies have not paid enough attention to the improvement of user operating costs. “Using our technology to provide customers with cost improvement over the entire life cycle of the product, rather than focusing on the price of the initial car. It is estimated that a vehicle's fuel consumption accounts for 40% of the entire life cycle cost, how to reduce fuel consumption, and improve operations Efficiency should be an important aspect considered by heavy truck companies."
With the continuous escalation of user demand in China, Huang Gang believes that the user's sensitivity to truck prices will decrease, and will pay more attention to vehicle reliability and operating efficiency. “At present, user needs have changed in terms of efficient logistics and trunk logistics – users are no longer simply pursuing the low price of vehicles, but are paying more attention to the entire product lifecycle.â€
Third, heavy truck companies need to transform their roles from truck manufacturers to transportation solution providers. "Not only provide products for users, but also provide services. According to the industry and actual needs of customers, provide product proposal, provide training for drivers, effectively maintain vehicles and other measures, so that vehicles can serve customers more efficiently and create more for them. More effective."
The commercial vehicle industry is still dominated by national brands in the next decade
According to the judgment of the future market development trend, the domestic heavy truck market will develop in the direction of centralization, high-end, and high-efficiency. Does this trend mean that imported trucks will continue to expand their market share?
Huang Gang believes that in the future, China's commercial vehicle makers will still occupy a major share of the market, and there will be no phenomenon that the domestic passenger vehicle market will be dominated by joint venture brands. "In the next decade, the market will change, but it will not change radically."
He believes that China's commercial vehicle industry has a relatively good foundation, including research and development capabilities, manufacturing capabilities, supply chain systems, and sales networks. "More importantly, we are able to develop products that best suit the needs of Chinese customers in China's market and improve the supply chain to provide customers with the most suitable product solutions and more competitive prices."
Huang Gang further exemplifies that the mainstream prices of domestic 6×4 tractors are between 200,000 and 300,000 yuan. In the future, with the upgrading of products, prices are bound to increase and are expected to be around 400,000 to 500,000 yuan, but it is impossible to achieve 80-100 million yuan. “Chinese heavy truck companies have certain technical capabilities. As long as the existing heavy trucks have a small amount of cost, they can significantly improve the quality and technology of vehicles and meet the needs of future customers. For example, the mainstream product of Dongfeng Commercial Vehicles is Dongfeng Tianlong. The products for high-end users and high-efficiency trunk logistics are Tianlong's flagship, and its price is definitely higher than the original product, but it will not exceed twice the original product."
Speaking of the direction of technological development, Huang Gang pointed out that China's heavy truck companies need to pay special attention to the following aspects. The first is the reliability and timeliness of the vehicle. The biggest advantage of online shopping is aging, so e-commerce customers have very high requirements for the reliability and timeliness of their logistics vehicles; followed by energy consumption, not only to reduce energy consumption, but also green; the third is intelligent, through Internet technology provides certain support for the operation of vehicles and completes all-round connection between vehicles, society, customers, and logistics companies, and creates intelligent trucks. "In the future, trucks can even achieve autonomous driving. Therefore, domestic heavy truck companies will now have to develop their own technological capabilities to meet the future direction of truck development."
At the same time, he also believes that in addition to the improvement of the main engine plant, the increase in parts suppliers is also very important. “Especially domestic suppliers urgently need to improve their capabilities and provide higher-level parts and components.â€
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