Jiangling builds the most satisfactory commercial vehicle brand


The recent good news of Jiangling Motors Co., Ltd., the leading domestic commercial vehicle company, shows that according to the latest statistics, in the first eleven months of this year, the cumulative sales of Jiangling Motors amounted to 102,891 vehicles, an increase of 16% year-on-year. The company entered the 100,000 commercial vehicle club for the first time. In November, a total of 10,900 units were sold, a year-on-year increase of 74%. Since the beginning of this year, Jiangling’s sales growth has made it much higher than the average increase in commercial vehicles in China.

Among them, JMC trucks have consistently maintained strong sales performance. In aggregate, 41651 vehicles were delivered in 11 months, and it is expected to exceed 45,000 vehicles throughout the year, becoming an important pillar of Jiangling Motors’ sales growth; sales of JMC pickups and suvs continued to increase rapidly. A total of 31,107 vehicles were delivered in eleven months. Ford's Transit commercial vehicles Transit grew faster than the industry average. From January to November, a total of 30,133 vehicles were sold, of which the total sales of new vehicles increased to about 25%.

The Times reporter learned that more securities company analysts recommend a buy rating for Jiangling Motors (000550).

Outstanding management management contributed

The secret to exploring the outstanding performance of the company's shares is due to its excellent management and management capabilities. Liu Zongxin, deputy general manager of Jiangling Motors Sales Co., said in an interview with the Information Times that Jiangling Motors is in a leading position in the light commercial vehicle industry and has outstanding investment value; Jiangling Light Truck, Transit, and Pickup are all differentiated in their respective market segments. With high-end products, advanced technology and outstanding brand value, JMC has achieved a very good growth base through successful cost control and marketing strategies under the pressure of falling prices of major products and sharp increases in raw material prices.

The Top 100 Summit of China's Listed Companies has a very positive appraisal of JMC, “JMC has covered three segments of light passengers, light trucks and pickup trucks with only three major models with its clear positioning and cost-effective products. And the share of each market segment is among the best, showing that its market positioning strategy is very successful.”

Future long-term growth in the introduction and launch of new products

Liu Zongxin said Jiangling will focus on the improvement of sales channels and expansion of outlets in the central and western regions and the secondary and tertiary markets to support sales of more than 15,000 units in a single month in 2010. He believes that Jiangling’s long-term growth in the future will be reflected first of its introduction and introduction of new products. It is expected that the new pickup product N350 will be put on the market, Jiangling will further develop the pickup market and increase market share. Second, Jiangling continued to promote the A4 stamping line project for N900, N350, N800, and localized body stamping parts, and the JX4D24 and E802 engine projects that meet future regulatory requirements.

It is understood that with its product quality and brand advantage, Jiangling can fully enjoy the performance growth brought about by the expansion of market capacity:

First, in-depth cooperation with Ford will open the door to growth. As Ford’s only commercial vehicle joint venture in China, Jiangling Motors is expected to become Ford’s production and export base in Asia Pacific and Africa. Second, the reduction in technology development fees will increase the profitability of Lao Quanshun’s products. It is expected that 93% of the old Transit products in 2009 (all after 2010) will not need to pay for technology development fees to Ford (which account for 1.8% of bicycle sales revenue); Thirdly, the implementation of Light Commercial Vehicle III standards will reflect product competitiveness. On July 1st, the State III standard for light commercial vehicles under 3.5 tons will be implemented. Since the engine of JMC products will be completely self-produced, the cost will be less, the product price/performance ratio will be more prominent, the competitiveness will be strengthened, and the market share is expected to increase; , The new project is worth the wait. Jiangling's 2009 new production projects have a total investment of nearly 1 billion yuan. It is worth looking forward to the profit growth of the new production projects.

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