From the end of the year to the end of the year, many domestic commercial car companies have begun to lay out the 2011 market. It is reported that the medium and heavy trucks have overwhelmed the light trucks and become the mainstay of the production and sales of commercial vehicles. At present, traditional heavy-duty trucks, light trucks, and companies that also have a full range of commercial vehicles for heavy, medium, and light trucks will all adjust their strategies in order to make breakthroughs in the heavy and medium-car market and prepare for the 2011 commercial vehicle market.
With the changes in the market, the medium-duty trucks have overwhelmed the light trucks and become the mainstay of the production and sales of commercial vehicles. Statistics show that the ratio of production and sales volume of heavy, medium and light trucks in the industry is 1:1.6, while the sales revenue ratio has reached 2:1. Among them, Foton Motor heavy trucks accounted for 18% of the company's total truck sales, but its contribution to sales revenue reached 45%. The good scale benefits have attracted many commercial vehicle companies to compete for this big cake. It is understood that Qingling Motors in early 2010 will focus on the heavy, the card action, the group built a new heavy truck team, with the light truck to seize the commercial vehicle market, the current product plan for 2011 has long been brewing for a long time. In addition, Shaanxi Auto Huantong will also develop new models in 2011 based on the needs of the regional market.
Analysis pointed out that the decisive way for the truck market is nothing more than products and services. In the product line, it is necessary to have outstanding comparative advantages and unique advantages, and to be able to subdivide for different consumers and different regions, and be able to reach and cover different market segments. In terms of service, it is necessary to specialize in the needs of heavy and medium-card consumers, establish professional-level pre-sales, sales, and after-sales systems, establish heavy and medium-sized commercial vehicle stores, and provide professional marketing and after-sales service personnel. To provide consumers with a tailor-made package of car purchases.
At present, from the perspective of the domestic truck market, medium-duty trucks compete mainly among the following three types of companies. Traditional heavy truck companies have accumulated experience in production and sales of heavy trucks and have solid technical support. The traditional light truck companies basically have no heavy or medium card production experience, and have faced the huge temptation of the market. It is understood that in 2011 the national implementation of commercial vehicle companies and product access rules, these companies are likely to take the road of mergers and reorganization, to buy high-quality off-the-shelf heavy truck resources.
The third category is a company that also owns a full range of commercial vehicles for heavy, medium and light trucks. Representatives of Dongfeng, Liberation, Futian, Jianghuai, and Others will accelerate the layout and vigorously explore the market. Experts pointed out that the third category of enterprises has a clear advantage over the first and second types of enterprises. The protagonist of the decisive battle in the future heavy truck market is bound to be the third category of enterprises.
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