At the beginning of 2018, major brands of car companies competed for their own final results in 2017. It was arrogated that some people were happy and some people were embarrassed. Some continued to make great strides, some had a smooth transition, and some were overshadowed.
“This year's Japanese cars performed well, the legal system was in Waterloo, and the development momentum of new energy vehicles was strong, and the market share of Chinese brands continued to increase.†Industry insiders said that in the past 2017, the auto market did not extend the sales boom at the end of 2016. It was 10 Year-on-year growth over the lowest year. However, the good news is that the momentum of micro-increase still continues. This is also the first time that China has ranked first in the world for nine consecutive years.
Auto market increased by 3%
SUV sales increased by 13.3%
Affected by the reduction of the purchase tax preference, the auto market overdraft in 2016 will slow down significantly in 2017. According to the data released last week by the China Automobile Industry Association (hereinafter referred to as the China Automobile Association), the country's sales of automobiles were 28.889 million vehicles last year, an increase of 3% year-on-year, and the growth rate was down 10.61 percentage points from the same period of last year. It is slightly lower than the 5% forecast at the beginning of the year, but this is an increase based on the high base in 2016.
Consumer preferences for different models are further differentiated. Sales volume of cars decreased by 2.5% year-on-year. Looking ahead, the car market is still dominated by joint venture models. Long Yat won the first-year sales of 453,200, but it dropped slightly year-on-year. The new Yinglang, Sylphy, Corolla, Sagitar and Jetta are following. Contrary to the situation dominated by joint ventures with the sedan market, the SUV market is dominated by Chinese brands. Seven of the top ten models in sales rank are from Chinese brands. The MPV market, Wuling Hongguang, Baojun 730 and Buick GL8 continue to firmly occupy the top three positions.
SUVs are still the hearts of consumers. Last year, SUV sales increased by 13.3% year-on-year. Such as the Chevrolet mid-level SUV explorers listed for 8 months, the domestic sales reached 54470 vehicles, strength can not be underestimated. It is understood that Chevrolet's sales in Zhejiang in 2017 increased by 8% year-on-year, and its SUV family sales increased by 51% year-on-year.
But compared with the year-on-year increase of 45 to 50 percent, the SUV has also ushered in a new bottleneck period, and the excess of models has caused consumers to begin to experience fatigue. In 2017, SUV models that were once considered to be the market magic weapon, at least no less than 10 SUV sales did not rise. MPVs also fell in the same channel. In 2017, sales fell by 17.1% year-on-year.
Japanese
Overall increase
Last year, the Japanese car was undoubtedly a very good year for feng shui. For example, Guangqi Honda delivered a satisfactory answer sheet in 2017: the total sales reached 733.333 million, far exceeding the target of 690,000 set at the beginning of the year and creating new historical records. Record; an increase of 10.8% year-on-year, leading the overall growth rate of the industry. Among them, Guangzhou Automobile Acura brand sales for the year was 16,351 vehicles, an increase of 101%.
In response, Guangheng Honda’s executive deputy general manager Zheng Heng stated that the sales growth of Guangqi Honda has not been affected by the broader market volatility, but that it is a matter of course and sustainable high-quality growth. This is a phased effect of its own reform, and it is also an endogenous driving force. The inevitable result.
According to data from the China Automobile Association, in 2017, a total of 24,718,300 passenger vehicles were sold, an increase of 1.40% year-on-year. Among them, a total of 4,204,800 Japanese brands were sold, and most Japanese brands achieved relatively rapid growth with the largest increase. Compared with the same period of last year, sales of legal systems showed a relatively rapid decline.
New energy vehicle
Become the biggest highlight of 2017
Last year, new energy vehicles continued to maintain a relatively high growth trend, with sales reaching 777,000 units, an increase of 53.3% year-on-year. The hottest seller is pure electric vehicles, which sold 468,000 units last year, an increase of 82.1% year-on-year; and 111,000 units of plug-in hybrid vehicles, an increase of 39.4% year-on-year. The sales volume of BYD and BAIC new energy exceeded 100,000 vehicles, and Dongfeng new energy vehicles exceeded 50,000 vehicles.
As the impact of new energy fraudulent scandals gradually dissipated, sales of new energy vehicles began to recover faster in the second half of the year. At the same time, due to the low base, coupled with the introduction of a number of new energy policies in 2017, the sales of new energy vehicles continued to increase over the past year, becoming a major highlight of the auto market. Industry sources said that in the future, China's auto market will maintain a slight positive growth, in which new energy vehicles are expected to achieve a substantial increase, while the traditional car, commercial vehicle or a negative growth.
own brand
Occupy ratio increased again
In the past year, some self-owned brands have introduced more high-end models and have achieved good results. In the year of 2017, the top ten car companies ranked in the narrow sales of domestic passenger cars, the independent brands not only broke the ceiling of independent high-end brands, but also achieved good results in the sales share. Last year, a total of 10.847 million self-owned brand passenger cars were sold, an increase of 3% year-on-year, accounting for 43.9% of the total sales of passenger cars, up 0.7% from the same period of last year.
According to relevant sources, self-owned brands have made remarkable progress in recent years and their product competitiveness has increased significantly. Leading auto makers will benefit from the increase in auto demand brought about by consumption upgrades. With its own brands, represented by Geely, sales continue to hit new highs. For example, Geely sold 1.247 million vehicles last year, an increase of up to 63%; Guangzhou Automobile sold 508,600 units, a year-on-year increase of 37%. Relying on the strength accumulated in the SUV, with a higher cost, independent car companies seize the opportunity in the joint venture brand of the gap market, to achieve a breakthrough in Chinese auto brands. However, it can also be seen that BAIC and FAW's own brands have experienced a significant decline, indicating that the market under micro growth has entered a cruel knockout.
Forecast the growth rate in 2018
Still 3%
So, where will the domestic auto market go in 2018? The relevant parties predict that due to the overall negative influence of the automobile market in 2018, under the background of the lack of growth in passenger vehicles and the fall in the growth rate of commercial vehicles, it is expected that the annual sales growth of automobiles in 2018 will not be higher than in 2017. Therefore, in 2018 or sales of 29.87 million vehicles, the growth rate is 3%.
According to the Ministry of Finance, from January 1, 2018 to December 31, 2020, consumers purchasing new energy vehicles continue to implement the policy of exemption from vehicle purchase tax. At the same time, Chinese and foreign car companies will launch more competitive New energy model.
It is predicted that the electric vehicle market will still achieve a growth rate of 40% to 50% in 2018, and annual sales of new energy vehicles will exceed 1 million, but sales of low-end vehicles will face greater pressure.
"Macroeconomics, automotive industry policies, and structural adjustments in automotive products will all have an impact on car sales." Industry experts said that from the point of view of consumption upgrades, Chinese car consumers are in the stage of adjusting consumption structure, and high-end models will still usher in the future. Rapid growth.
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