Bauma China 2016: Looking back to 2002, it will finally come to light?

Bauma China 2016: Looking back to 2002, it will finally come to light?

In 2015, the construction machinery industry in China continued to be in a downturn. The overall sales volume in the first three quarters fell by 25%, of which the sales of the excavator industry almost fell to the scale of 2006. Many people in the industry couldn't help but sigh: "Just back ten years ago."

Looking back at the year 2002 when bauma China entered China, it was at the beginning of China’s entry into the WTO. The Chinese construction machinery industry was once caught in a “wolf” panic. After joining the WTO, let the industry have the opportunity to look to the international market, but also full of worries and confusion on how to keep the domestic market share. Can domestic companies resist the impact of foreign-funded enterprises? What is the outlook for the industry after China's accession to the WTO?

The actual situation is unexpected. In the more than ten years after its accession to the WTO, the Chinese construction machinery industry has not silenced or retreated under the massive offensive of foreign capital, nor has it swayed and sank in the midst of the market's turbulent turbulence. Instead, it has become more spiritual and upright and has accelerated its internationalization. The process has changed the pattern of domestic and even international markets. As of 2015, among the top 50 construction machinery manufacturers in the world, China’s enterprises have accounted for eight seats. The scale of China’s construction machinery industry has occupied 30% of the global market share. We have emerged from our own rapid development in the challenge. road.

However, the current Chinese construction machinery industry seems to once again fall into the same confusion and anxiety as in 2002: the economic environment is declining, the bubble generated by the “four trillion” regulation, and excess production capacity caused by blowout-type growth have caused an abnormal market situation in the industry. Seriously, people are once again worried about the prospects of the industry, and even turned to leave. However, calm down, China's construction machinery industry will really be so stagnant? Historical development from the beginning to the end, after witnessing the more frustration after joining the WTO, today stood a new high again to find the next road to take off, we have no reason not to I am full of confidence!

In fact, China's construction machinery industry has experienced difficulties, and many international engineering machinery giants have also experienced. American engineering machinery giant Caterpillar, facing the global economic recession of 1981-83, relied on the continuous development of product diversity, including equipment financial services, to survive the difficulties; Japan's Hitachi Construction Machinery, the Japanese economy was in chaos in the 1970s. At the time, through the provision of technical support to Asian countries such as India, Malaysia, Thailand, and China to open up overseas markets, the crisis was eased; Komatsu, who is also a Japanese company, started overseas through cooperation with developed countries in the United States and Europe. The road to expansion; Korea’s Hyundai Heavy Industries put forward a multi-dimensional balanced development and development strategy based on industry conditions at the time of the financial crisis in 2008, applying its advantages in offshore engineering to other fields, and finally being able to grow steadily in crisis. .

Then, the Chinese construction machinery industry, which is now in a difficult position, will embark on a road to overcome difficulties. The ancient and modern enterprises will go through three realms:

ü “Last night, the westerly winds withered the trees. The only high-rise building is on the horizon and looks to the end of the world.” This first circumstance is like the lost, lonely and unknown path geometry we experienced in 2002.

ü “Since the belt is wide, it doesn’t regret it. It’s an embarrassment for Iraq.” This second area has a goal. After the pursuit of the road, after seeking despair, you can describe it as thin and continue chasing with no regrets.

ü “People look for him thousands of Baidu. When they look back, the person is in the dim light.” This third realm indicates that after determined to pursue, after sufficient accumulation, the quantity becomes a qualitative change, which has inadvertently been pursued.

Perhaps we are now at the critical point of the second and the third realm. The “Made in China 2025” and the “One Belt and One Road” strategy advancement, and the “Internet +” wave and the arrival of the Fourth Industrial Revolution have all lighted up for the moment. Little light. Ten years of wind and rain, the original heart unchanged. Looking back over the past decade, the upward trend under the crisis of accession to the WTO has given us surprises. Looking ahead to the next decade, is it possible that after Zhi Zhishan’s recovery from the heavy water, will it be an obscure one again?

Bauma China 2016: Looking back to 2002, it will finally come to light?