Xinhuanet New York Expert (Reporter Fan Xiaolin) US auto industry experts predict that in 2005, the American auto market will continue to show a trend of continuous growth in sales of Asian brand cars. At the same time, the market share of the three major American auto companies in Detroit will continue to decline. According to the market research company CSM Global, the market share of the three major US motor companies GM, Ford, and DaimlerChrysler was 58.7% in the first 11 months of this year, slightly lower than 60% a year ago. In the same period, the share of Asian automobile companies increased from 32.8% last year to 34.5%. By the end of 2004, these three major auto companies will occupy 63.4% of the national automobile market, and by the end of 2005 their share will drop to 61.9%. Although the three major automobile companies in the United States still occupy a major share of the market, they have felt competitive pressure in recent years. Foreign auto makers continue to erode the U.S. market. General Motors and Ford Motor Co., despite investing heavily in sales promotion, their market share has continued to decline. According to the statistics of CSM, in 2004, GM, Ford and Chrysler led car companies to buy cars for the purpose of stimulating consumers to invest a total of 60 billion US dollars to provide discounts and concessions, far higher than the 50 billion US dollars in 2003, and set a record high . In 1994, this figure was only 1.1 billion U.S. dollars. At present, 90% of new cars use different promotions, compared with only 10% 10 years ago. GM cut its average cost per vehicle by $304 to $3747 in November, but sales still fell 13%. Both GM and Ford said that they will reduce vehicle production in the first quarter of 2005. GM, Ford and Chrysler also introduced a variety of new models this year, including Ford’s new car that won the annual car award, GM launched a total of 29 new cars throughout the year, but all this can not stop the decline in the market share of the three major car companies. trend. At the same time, Asian automobile companies such as Japan’s Toyota and Nissan, as well as South Korea’s Kia, are good at using existing vehicles to win sales growth. The only bright spot in American auto companies is Chrysler, which is the only American auto company to have annual sales growth this year. Many auto industry observers predict that in 2005, US car sales will increase slightly, but the increase is only 1%. They said that there are uncertainties in the sales situation in the coming year, such as the effect of the car company's sales promotion programs, the rise and fall of gasoline prices, and whether consumers will accept more new car listings. CSM analyst Berger said that the US auto market is saturated, and expanding and maintaining market share will be “very, very difficult†for every auto company. (Finish)
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