Liberation returned to China's first position in heavy truck sales


In the first quarter, Liberated Brands achieved sales of 28,280 units in an environment in which the total industry volume dropped by 11.37%, regaining the hegemonic status of domestic heavy-duty trucks, and the market share reached 26.91%. Liberated brand sales ranked first in the industry.

Liberation brands regained supremacy after 11 months in a row. They insisted on the result of “customers first, products first, quality first, service first”. Relying on the technology center, the “521” project tailored for users has enriched the product line. “Siwei” (Aowei, Shunwei, Dawei, Denway), “Three Golds” (Taurus, Gold Camel, Gold Carp) and “Three Races” (Sailong, Tigers, Saturn), in 2006 The new "Sword" was highly sought after by users. In March alone, more than 5,000 new orders were received. In particular, the liberation of heavy-duty vehicles and semi-heavy vehicles represented by the liberation of Aowei, Converse and Dawei, due to meeting the requirements of national laws and regulations, low fuel consumption, stable quality service, and high technical content, the product line is continuously expanding and the market performance is strong. A total of 15,741 vehicles were sold in the first quarter, ranking first in total sales.

Liberation Company takes "521 Project" as the core, pays close attention to the quality control of the new product formation process, strictly controls the quality of the platform product development in accordance with the process, and perfects the product development and production preparation process certification system, establishes and perfects various products. Quality standards, the entire process control, steadily improve the reliability of the vehicle. In 2006, the company's theme was “to enhance service system capabilities and achieve maximum value for customers”. It strived to promote overall brand development with service strategies and fully realize “maximum customer value”.



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