Although Tianjin and Beijing belong to the Beijing-Tianjin-Hebei integrated economic belt, unlike Beijing, the Tianjin heavy-duty truck market is affected by the yellow-label vehicle policy. The market in the first quarter is obviously better than Beijing, and there is a “small peak season†scene.
However, many Tianjin dealers also said that the Tianjin heavy truck market did not really improve, but it was affected by the "yellow label elimination" and the market may have to fall back after the second half of the year. The market is not optimistic for the whole year.
In the first quarter, the market was flat against the market. According to the data of the China Automobile Association, in the first two months, the domestic heavy truck market sales fell by 35%. Fangde.com has learned from the Yangtze River Delta and the Pearl River Delta that the actual performance of the heavy truck market in many places is even worse than the data. The sales of heavy trucks in many regions have dropped by about 40%. However, the market performance in the Tianjin area is quite good.
“Compared with the same period of last year, Tianjin’s heavy-duty truck market sales in the first quarter were almost flat, and there should be more than 800 vehicles on the market.†Tianjin Zhongyi Shengye Automobile Co., Ltd. (liberation agent), Tianjin Tianyuansheng Automobile Co., Ltd. Manager Li, the sales manager of the heavy-duty truck agent, said this. (The two companies belong to the same boss, and their two heavy truck sales are quite high in the market.)
Xiong Manager, sales manager of Tianjin Jidong Automobile Trading Co., Ltd. also said, “The sales in the first quarter of our store were almost the same as that of the same period last year. In particular, in March, the sales volume in the store was slightly higher than that in the same period last year. It feels like a little busy season."
However, there are also different views from "flat". Li Guangjun, the regional manager of Beijing-Tianjin, responsible for the Shaanxi Automobile Marketing Company in Beijing and Tianjin, believes that Tianjin and Beijing heavy truck market are also very bad and the downturn is serious.
In addition, the reporter also learned that the three Tianjin heavy trucks that had been interviewed in the early years were: Tianjin Juntong Automobile Sales Company, Tianjin Xinyuan Huayi Automobile Sales Company and Tianjin Tongda Automobile Trading Co., Ltd., which have been in the long-term severe heavy truck market. Closed or eliminated the heavy truck business.
According to Liu Ying, the former general manager of Tianjin Juntong Automobile Sales Co., he gave up the original agent heavy truck brand and now turns to the agent of Mercedes heavy truck. “Tianjin heavy truck market is getting worse and worse, and the market is still not very good in the first quarter of this year.â€
The yellow label car policy is good. Why do some dealers think that the Tianjin market is better than other regions? Will the Tianjin heavy truck market continue its good market throughout the year?
Manager Li explained, "Since October last year, Tianjin has implemented the early phase-out subsidy policy for yellow-label vehicles, and the subsidy policy will be completed by the end of March this year. This has caused many users to update their vehicles and stimulate the small-weight market. The stage growth.†Another dealer, Xiong Manager, also agreed with Manager Li’s statement that it was affected by the “Yellow Label Vehicle Elimination†and the heavy truck market improved in the first quarter.
It is understood that on October 16, 2014, Tianjin Municipality promulgated the "Notice on Continued Implementation of the Yellow Label Vehicle Subsidy Subsidy Policy and the Improvement of the Operational Subsidy Standard for Large Passenger Cars and Heavy Trucks": As of October 28, 2014, the city Implement the yellow label vehicle to phase out the differential subsidy policy in advance. In accordance with the subsidy conditions, the full subsidy will be given for the cancellation of cancellation before December 31, 2014. The subsidy will be subsidized by 50% from January 1, 2015 to March 31, 2015. The maximum weight of the heavy card can be 70,000 yuan. From April 1, 2015, the scrapped and cancelled yellow label car does not enjoy financial subsidies.
However, Manager Li believes that the positive effect of the yellow label car policy is only a short-lived market and cannot continue to improve. "From the perspective of the external environment, Tianjin's heavy truck market this year will definitely be lower than last year. After the yellow label car policy is over, the demand for Tianjin heavy truck market will decline, and the market situation will decline in the second half of the year, which will be worse than the first half of the market."
In the view of Manager Li, from the perspective of the overall market, the Tianjin heavy truck market has been affected by the economic downturn in recent years, and the overall market performance has been poor. “Tianjin heavy truck market is mainly based on tractors, but in recent years, the supply of goods has been declining. Many users’ vehicles have even been shut down due to lack of goods.â€
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