In the past two weeks, the automobile aftermarket has been well-connected. First, Zhuge repair car network was listed on the New Third Board. After that, there was a car-free pilot enterprise that became a homogeneous accessory e-commerce. Last week, the company set up a joint venture with Wanfeng Aowei.
All of the above three companies rely on the Internet to enter the automotive aftermarket. It is undeniable that the telemarket with a trillion scale is a huge cake that attracts people to peep. However, due to its scattered and chaotic characteristics, it has been in a state of development that is somewhat disordered.
In recent years, all kinds of enterprises with Internet attributes have been involved in it. They have spurred a market with the characteristics of Internet intelligence, convenience and communication. But this is only the beginning. If there is greater development, the norm is the aftermarket. The root of it.
In general, the automotive aftermarket is mainly a maintenance and decoration modification, of which maintenance is a major component.
At present, there are two types of maintenance companies, one is 4S shop, the service has a detailed and rigorous process, the service quality is relatively guaranteed, but the price is high and opaque; the other is all kinds of small and medium-sized maintenance enterprises, including numerous roadsides. The store, which is not expensive but arbitrarily, is in an untrusted state.
In fact, the reason why the development of the automotive aftermarket is far behind the automobile circulation industry, the key point is that consumers lack confidence in their overall services.
Different from other commodities, the car is a high-speed sports machine, which is related to the safety of the driver and passengers, and the after-sales service is an important factor to ensure the normal operation of this machine, so the quality of the after-sales service of the car is the first, which is also Why even if the 4S shop is expensive to maintain, there are still many reasons for consumers to choose it, mainly because it is practical.
Of course, non-4S shop maintenance companies are not all unreliable, most of them are good. The reason why they are not recognized is that they have a poor impression of their overall long-term accumulation, as well as lack of standardization of services, excessive randomness, and uneven technology. factor.
Therefore, eliminating the factor of not being trusted is the key to the development of the automotive aftermarket.
The entry of emerging powers with Internet attributes can alleviate some of the unrealistic feelings of consumers to some extent. However, car service involves both the quality of parts and the technical level of service personnel. There are certain technical thresholds. Most consumers do not have this knowledge. One or several advances are not enough to change the aftermarket. Ecology.
Only by using norms and technical means to ensure the quality of service can consumers be assured that they can develop the automobile after-sales market in an orderly and healthy manner. The rigorous process specification of 4S stores is worth learning.
The development of the automotive aftermarket not only requires the intervention of various emerging forces, but also requires time to make this industry change, and more needs consumers to recognize. Among them, letting consumers experience changes can accelerate this process.
Dongguan Sun Pak Packing Product Ltd. , https://www.dgsunpak.com