Chinanews.com, February 5th, recently, the National Federation of Industry and Commerce Automobile Dealers Chamber of Commerce released the "China Automobile Dealer's Supplier Satisfaction Survey Report (2014)" (hereinafter referred to as "Report") and "Auto Dealers and Automobile Manufacturers" The White Paper and other four work items. The Report shows that the relationship between automakers and dealers is deteriorating. With the cooling of the Chinese auto market, dealers are dragged down by the high inventory of cars. Su Hui, deputy secretary general of China Automobile Dealers Association, said in an interview with Zhongxin.com that the relationship between dealers and manufacturers has only just begun to change. In the future, there will be more incidents such as “BMW dealers subsidizingâ€.
In 2014, domestic automobile consumption continued to grow, with passenger car sales increasing by 9.9% and the market size approaching 20 million. However, for auto dealers, the market environment became more and more bad in 2014, and the sales price of automobiles was upside down, which became a common phenomenon in the industry. The "Report" believes that this not only threatens the survival and development of auto dealers, but also seriously affects the development prospects of the auto industry, and will ultimately damage the rights and interests of consumers. The contradiction between dealers and auto suppliers has intensified and triggered a series of conflicts. Previously, passenger car dealers withdrew from operations, mostly single-store, single-brand and other cases. Since last year, the situation of joint exit with many dealers has increased significantly.
In the last five months of 2014, the National Federation of Industry and Commerce Automobile Dealers Chamber of Commerce asked dealers to rate each brand according to the percentile system, and released the “China Automobile Dealer’s Supplier Satisfaction Survey Report (2014)†and “Car Dealerâ€. White Paper on Relationships with Automobile Manufacturers, "Blue Book on China's Automotive E-Commerce Development".
The survey results showed that the dealer gave the manufacturer an average score of 45.3 points. Among the Chinese auto dealers, the top three are Audi, Chery and Roewe, and Volkswagen's two joint ventures, Shanghai Volkswagen and FAW Volkswagen, are among the top ten in the survey. In contrast, Kia ranks bottom in all brands, scoring only 29.6 points. Compared with Citroen, Acura and Citroen are only slightly better. GM and Peugeot Citroen are among the top 10 worst brands. . The survey shows that Chinese distributors are extremely dissatisfied with the manufacturer's policies from franchise agreements to sales targets.
According to the data breakdown, 29% of dealers have been losing money for the past three years, and 55% of dealers' new car sales are not profitable; among them, luxury car dealers' new car sales are not profitable as high as 63%. In other words, the “price upside down†phenomenon of luxury cars is the most serious of all brands. 74% of the dealers said that the car companies have the behavior of tying the slow-moving models and forcibly pressing the warehouse; 57% of the dealers said that when the outlets lose money or the profits are below average, the manufacturers still force the expansion; 83% of the dealers complain and the car companies The signing of the authorization contract did not withdraw from the compensation clause. In the past 12 months, 8 months of dealer inventory has exceeded the normal range of supplies for 24 to 36 days.
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